Find the right approach to collecting your dream customers' data -- it's a match made in heaven! Read More...
View articleHow to determine if you use the right metrics and tools to monitor progress. Read More...
View articleWhy is TiVo making nice with Madison Avenue? Read More...
View articleEvery number cruncher's been there: Speak up or shut up? Put your foot down or keep your head down? Read More...
View articleIn the tradition of William Safire, Mark offers up some potential predictions. Read More...
View articleStill stuck with time-honored methods of doing market analysis? Break free of your bonds! Read More...
View articleConsolidated Credit Counseling overhauls its Web site and customeracquisition strategy -- just in time to help with New Year's resolutions. Read More...
View articleDeciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Pa...
View articleDeciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Pa...
View articleDeciding what application to use to crunch your numbers is nearly as mind-boggling as the data itself. Which tools work for marketers? Which don't? Pa...
View articleWas it a fluke or a trend that saw Mark's colleagues doubting third-party, opt-in, CPM-based lists? Read More...
View articleKnowledge is power. When analysts and marketers talk to sales reps -- directly -- revenues rise. Read More...
View articleRevenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitabili...
View articleWhatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Read More...
View articleIt's the perennial question: What reporting and analysis systems should I use? Read More...
View articleWhy do prospects shun email marketing? They don’t understand it’s a process, not a magic bullet. Read More...
View articleIf you could analyze any data you wanted, what would it be? Read More...
View articleMark once believed spam wasn't such a great thing, but now he thinks he may have judged too quickly. Read More...
View articleThink usability tests shouldn't concern you? You might be surprised. Read More...
View articleA victory for the little guy against Corporate America or a blow for industry innovation? DoubleClick in the aftermath of the privacy wars. Read More...
View articleGroundbreaking connections could be as close as the nearest statistician. Read More...
View articleMarketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
View articleA 13-year-old boy with a six-figure income just registered at your site. You know he's lying about something -- but how do you get to the truth? Read ...
View articleMarketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
View article