Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleRetail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cy...
View articleViacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...
View articleThe market is in need of some powerful, progressive personalization tools, to focus on understanding where a visitor is in a visitor flow and when the...
View articleAdobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Read More...
View articleFacebook has officially rolled out its new Page Insights analytics bringing better insight in a more simple-to-understand manner. Read More...
View articlePersonas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing a...
View articleTwitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...
View articleAltering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a...
View articleTop tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking. Read More...
View articleAnalytics drive transformation in media companies. Read More
View articleWe look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and imp...
View articleArmed with the right data, how far can you grow your ROI? Read More...
View articleWith integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insigh...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleSocial is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Read More...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleAn interview with Canned Banners' head of marketing Myles Younger on the importance of media buying and why humans are still more important than machi...
View articleA marketing organization that focuses their digital efforts on a site that can create visitors with high visitor scores will typically bring higher va...
View articlePiqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Read More...
View articleUnion Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for smal...
View articleInstead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...
View articleA guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact ...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleThere is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleIt's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Read More...
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