The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleGoogle is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleThere's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Read More...
View articleReport creation, education, and iteration can help you optimize and better your organization. Read More...
View articleThe new features promise quick testing for non-technical folks with a more user-friendly design tool. Read More...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleAdobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleData is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...
View articleBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleAdobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...
View articleAnalysts must strike a balance between focusing on substance and focusing on style in order to achieve the perfect data visualization strategy. Read M...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleFacebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Read More...
View articleIn the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...
View articleSEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleTo ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy...
View articlePersonalized content is good for you, apparently. Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleThere are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Read More...
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