Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Read Mo...
View articleBe careful that you start with the proper type and the highest quality of data before you begin slicing, dicing, polishing, and mounting. Otherwise, n...
View articleA guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact ...
View articleCompanies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing s...
View articleIt's not enough to review your segments every three months; you must review them and take action, building your annual marketing strategy around the c...
View articleBe sure to decide on a platform after you've got the right people, have a purpose to your measurement, and a process wherein you'll generate marketing...
View articleRetargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites ...
View articleEver heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda ...
View articleMany social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Read More...
View articleThere is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleIt's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Read More...
View articleShow the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marke...
View articleThree reasons why benchmarks are hindering your success. Read More...
View articleIn your design ad development phases, do you make room for the ability to make drastic changes late in the game? Read More...
View articleReboot your marketing plan by learning how to apply these three steps. Read More...
View articleThe first phase of its analytics hub is scheduled to complete by July. Read More...
View articleAnd how I warned about this just before the NSA PRISM scandal broke. Read More...
View articleThe information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having thi...
View articleYou need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...
View articleIt's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleThe days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Read More...
View articleThe same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows develop...
View articleThe main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleAs simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the differen...
View article