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View articleDigital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Read More...
View articleChina's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...
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View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleThailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View articleJust as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Fi...
View articleUrbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Read More...
View articleBlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Read More...
View articleOnline video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Read More...
View articleThere's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...
View articleAgencies face challenging times ahead as the digital landscape moves into a new gear. Read More...
View articleOver the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...
View articleAustralian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...
View articleAlibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming...
View articleA look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Read More...
View articleA new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Read Mor...
View articleIn today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...
View articleAsia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...
View articleWill the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
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