Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Read Mor...
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View articleThe primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as ...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
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View articleSVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...
View articleIs multi-screening the new buzzword? A few tips to get you started. Read More
View articleCultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next success...
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View articleI decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...
View articleMarketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...
View articleBaidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View articleGreat SEO does not come from manufactured link-building strategies and code-based techniques but rather through publishing great content that people w...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleChina's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Read More...
View articleThree approaches to get more out of Facebook. Part one in a two-part series. Read More...
View articleDigital metrics can be measured by three categories - reach, conversion, and cost. Read More...
View articleBaidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Read More...
View articleConsider these three ways to claim your local search result's real estate. Read More...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleNorth American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional ...
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