Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to imp...
View articleAdblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first centred on even...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleNo matter your industry, field, career, day-to-day responsibilities, or duties, communication is integral to your success. This is particularly true ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleWorking for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diver...
View articleIt’s that time of the year when brands focus on their back-to-school campaigns and here are tips and examples to inspire you. 1. Plan ahead Most back-...
View articleTech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...
View articleInstagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...
View articleDon’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...
View articleBrands are constantly present on all the big events and this year’s Olympic Games couldn’t be an exception. So is is winning up to now? Well, Channe...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View articleI passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...
View articleWe’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleThe following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer....
View articleThat didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company that...
View articleBrands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target compan...
View articleThe 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the mos...
View article“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleIn order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
View articleIn August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...
View articleTraditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...
View articleRecently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
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