The FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...
View articlePromotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...
View articleImplementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...
View articleFred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Read More...
View articleAdvertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...
View articleFunction will limit the ability of third parties to track users' online behavior. Read More...
View articleA battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Read More...
View articleBrowser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...
View articleThe FTC assured the feasibility of a do-not-track system while legislators including Senator John Kerry announced plans to draft their own bills. Read...
View articleThe Federal Trade Commission upped the ante today on industry self-regulators, calling for a stringent do-not-track mechanism. Read More...
View articleEuropean regulators launch a formal investigation in Google's search ad practices. Read More...
View articleAs in Florida and Maryland, Google text units and Facebook display ads won't require disclaimers in the ads. Read More...
View articleDon't reach the right audience with the wrong message, or vice versa. Read More...
View articleObama reportedly sets up a task force for online privacy policy, and a Commerce Department report on the issue is expected soon. Read More...
View articleA look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natur...
View articleFurther cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes. Read More...
View articleKey privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...
View articleConfusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Read More...
View articleEdward Felten is named chief technologist and Eileen Harrington becomes executive director. Read More...
View articleFacebook said all ad networks must delete Facebook UIDs to operate on its platform. Read More...
View articleWhen to take the "less is more" approach in engagement marketing. Read More...
View articleFacebook was expected to respond to a Congressional inquiry by today, but has received an extension. Read More...
View articleFacebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Read Mo...
View articleDefendents allegedly tricked users into handing over personal information, spamming friends, and signing up for fake offers. Read More...
View articleEffective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Read More...
View articleFacebook said a report of a privacy breach involving Facebook apps transmitting user IDs is "curious at best." Read More...
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