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View articleHow do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can help. Read More...
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View articleWhile you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't. Read More...
View articleWhat behavioral cues should you look for in order to meet future needs of your prospects and customers? Read More...
View articleA semi-anthropologic journey examining ad networks, behavioral targeting, and optimization. Read More...
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View articleAd exchanges offer an easy solution to both buyers and sellers of ad space. Read More...
View articleA look at different types of behavioral targeting offerings and how they're used. Read More...
View articleThe early stages of targeted advertising, from basic Web site marketing through contextual display advertising. Read More...
View articleNow that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics. Read More...
View articleWhen running multiple ad networks concurrently, either as a test or part of a large campaign, it's important to understand how their targeting strateg...
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