Will principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...
View articleIt stands to reason that an industry adept at sorting through data and analyzing Web content in real-time would find a way to optimize online display ...
View articleThere is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...
View articleThere's no point in fighting tools; you have to learn to use them. A behavioral marketing case study for display advertising. Read More...
View articleUsing reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Read More...
View articleTranslating what behavioral marketing vendors say and what they really mean. Read More...
View articleEvery year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers. Read More...
View articleWhy is it so difficult to figure out the differences among behavioral marketing vendors? Let's start by dissecting the vendors' Web sites. Read More...
View articleMore advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Read More...
View articleTechnology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Read More...
View articleRevenue Science changes its name, raising the question: will its services change? Read More...
View articleChoosing the right behavioral targeting partner can be tough. Try choosing one based whether it can implement the scientific method to run your progra...
View articleClick fraud is at an all-time high. Three tips for spotting it in your ads. Read More...
View articleMoving from hindsight to foresight when optimizing online ad campaigns. Read More...
View articleGoogle jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Read More...
View articleBehavioral advertising offers a wider range of visitor actions to watch, helping to expand the definition of conversion. Read More...
View articleThe economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Read More...
View articleShould you target ads based on context or behavior? First, don't go backwards. Read More...
View articleA consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown. Read More...
View articleA Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Read M...
View articleWill the financial crisis cause consumers to be more concerned about privacy? Read More...
View articleA major shift in racial and ethnic demographics provides an opportunity for behavioral marketing to play an increasingly important role in advertising...
View articleA laundry list of what marketers can learn from a pixel and its accomplice, the cookie. Read More...
View articleAn agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Read More...
View articleFour advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive s...
View articleWhy marketers should think about ways to incorporate the social sciences into tactics for enhanced campaign effectiveness. Read More...
View articleShould you add behavioral marketing to your marketing mix in the coming year? Some factors to consider. Read More...
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