As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...
View articleA chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Read More...
View articleAs an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Read More...
View articleSyndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleEmail is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...
View articleMobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...
View articleThere has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...
View articleIn order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Her...
View articleApp-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Read...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleMarketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...
View articleMarketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Read More...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleUsing one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost ...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleAlthough people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of peo...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleThe introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleCookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...
View articleThe definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...
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