Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...
View articleThere are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleAlignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...
View articleThe new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleA look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleSummertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleWhen used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...
View articleMozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firef...
View articleTesting is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Read More...
View articleToday, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleAs the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleUsing marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...
View articleProgrammatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...
View articleMicrosoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleAlthough difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
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