If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleA new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...
View articleEmail triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleKohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...
View articleCatch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall. Read More...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleConsider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...
View articleThe If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...
View articleNew Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 36...
View articleHallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...
View articleWhile marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at ...
View articleClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marke...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleIt will challenge marketers in the country to bring more focus and clarity to digital. Read More...
View articleOn any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct...
View articleNot only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger cu...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleSometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media ...
View articleDigital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to ...
View articleThe brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Read More...
View articleThe tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...
View articleThe Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Rea...
View articleClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extensi...
View articleThe trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...
View articleMacy's has integrated visual recognition technology into its Star Gifts app. Read More...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
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