Why it's important for your email newsletter to include a table of contents. Read More...
View articleRemember to engage customers or they will ignore you, that traditional channels are for the birds, and to help marketing automation help you. Read Mor...
View articleUntil August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleThe cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New Yo...
View articleAs the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...
View articleBrands need to provide creative customers with the right messaging on corporate websites and social media channels to enable customers to support the ...
View articleClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how...
View articleThe initiative asks consumers to submit photos, videos, and tips. Read More...
View articleSubway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleIf you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed m...
View articleSaatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo f...
View articleAndrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital...
View articleThe travel site's Let's Roam video series will feature four webisodes that highlight destinations in New Mexico that appear in the upcoming Disney fil...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleAdvertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...
View articleMake sure to be humble and embrace the people around you to make your program a success. Read More...
View articleCoca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marke...
View articleThe brand is asking consumers to share their smarts on a dedicated site via Vine, YouTube, Instagram, or Twitter. Read More...
View articleBefore we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleData-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...
View articleAnd suggestions on how to manage these impacts to avoid a PR disaster. Read More...
View articleGoogle has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to thos...
View articleThe brand asks its most fervent fans to apply on its website. Read More...
View articleFour life lessons learned from home renovations that you can apply to your career. Read More...
View articleAs more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growin...
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