You shouldn't look at your web writing as separate from all the other marketing you do; instead, you should create content that is well written and us...
View articleConsider these three digital marketing strategies to tackle a slow economy. Read More...
View articleCan the industry move beyond hand-crafted placements to get the scale marketers need? Read More...
View articleCreate a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...
View articleWhat can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...
View articleClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Read M...
View articleHow will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...
View articleTo avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Read More...
View articleThe banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Read M...
View articleAgencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...
View articleA conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...
View articleThe promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Read More...
View articleThree more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...
View articleThe promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Read More...
View articleFacebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...
View article#Didyouseethat was back at SES New York in full force this year and it was bigger and brighter than ever. Read More...
View articleThe campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...
View articleClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Od...
View articleSmells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additio...
View articleSearch works, but only if, as a brand, you know what it's worth to you. Read More...
View articleStart tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging, a...
View articleThe app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Read More...
View articleFacebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...
View articleWe no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
View articleThe Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Read More...
View articleBrand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Read More...
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