Japan Earthquake: The Role of Google and Social
Asia

Japan Earthquake: The Role of Google and Social

15y Shohei Shimoda

Japan Earthquake: The Role of Google and Social

A look back on how Internet companies have rallied to help people in times of crisis. Read More...

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Early Tests Show Flaws in Facebook Zip Code Targeting
Display Advertising

Early Tests Show Flaws in Facebook Zip Code Targeting

15y Zachary Rodgers

Early Tests Show Flaws in Facebook Zip Code Target...

Some Zip code segments don't match to Census data, according to analysis presented at SES. Read More...

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Poptent: Rethink Everything You Know About Ads
Marketing

Poptent: Rethink Everything You Know About Ads

15y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

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Maintain Your 'Edge' in Ad Operations
Display Advertising

Maintain Your 'Edge' in Ad Operations

15y Kevin LeFew

Maintain Your 'Edge' in Ad Operations

Become more proactive in understanding user experiences in real time and finding issues before they are reported with these practices. Read More...

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Google Dynamic Search Ads – A Double Edged Sword
Asia

Google Dynamic Search Ads – A Double Edged Sword

15y Shourya Ray Chaudhuri

Google Dynamic Search Ads – A Double Edged Sword

Google is introducing a new process of capturing long-tail keywords that promises higher traffic, but are these users who you want to target? Read Mor...

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Senior Ad Exec Dev Patel Leaves Yahoo
Display Advertising

Senior Ad Exec Dev Patel Leaves Yahoo

15y Zachary Rodgers

Senior Ad Exec Dev Patel Leaves Yahoo

A well-regarded steward of Yahoo's advertising products departs. Read More...

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Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media
Marketing

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

15y ClickZ News Staff

Execs & Accounts: Starcom USA, Rokkan, Big Spacesh...

New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...

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Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

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AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

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Digital Requires the Remodeling of the Relic Agency Model
Marketing

Digital Requires the Remodeling of the Relic Agency Model

15y Augustine Fou

Digital Requires the Remodeling of the Relic Agenc...

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...

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Teach Your Parents Well
Marketing

Teach Your Parents Well

15y Anna Papadopoulos

Teach Your Parents Well

Five insights from observing children that can be applied to your career. Read More...

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What to Expect When You're Expecting…a Media Commitment
Data insights

What to Expect When You're Expecting…a Media Commitment

15y Amy Manus

What to Expect When You're Expecting…a Media Commi...

Six tips to create more visibility behind the scenes and help you get on a pending media buy. Read More...

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Privacy vs. Profit: The Emerging Privacy Economy
Email

Privacy vs. Profit: The Emerging Privacy Economy

15y Rick Buck

Privacy vs. Profit: The Emerging Privacy Economy

Three key guidelines to help bring customers back to your site...without creeping them out. Read More...

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Baidu: Building a Chinese Internet Empire
Asia

Baidu: Building a Chinese Internet Empire

15y Gordon Choi

Baidu: Building a Chinese Internet Empire

Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Read More...

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Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Data insights

Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

15y Jack Marshall

Google: Use of Rich Media Doubled in 2010, CTRs Re...

Search firm releases annual DoubleClick ad benchmarking data. Read More...

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ClickZ Connected Marketing Awards 2011 Winners Announced
Marketing

ClickZ Connected Marketing Awards 2011 Winners Announced

15y Team ClickZ

ClickZ Connected Marketing Awards 2011 Winners Ann...

Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...

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Google's Not Making You Stupid, It's Making You Obsolete!
Search

Google's Not Making You Stupid, It's Making You Obsolete!

15y Chris Copeland

Google's Not Making You Stupid, It's Making You Ob...

Are you setting yourself up to be a player in the future, or allowing your number to be a part of a growing story of a generation without perceived an...

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IAB Asks ICANN to Block .Coke Et Al
Marketing

IAB Asks ICANN to Block .Coke Et Al

15y Susan Kuchinskas

IAB Asks ICANN to Block .Coke Et Al

Group follows ANA in denouncing plan for branded top-level domains. Read More...

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Higher Education and Old Media: More Similar Than You Think
Marketing

Higher Education and Old Media: More Similar Than You Think

15y Sean Carton

Higher Education and Old Media: More Similar Than ...

Seven characteristics college shares with old media and five reasons marketers should care what's going on in higher ed. Read More...

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Radio in the Age of Pandora
Marketing

Radio in the Age of Pandora

15y Gavin Ballas

Radio in the Age of Pandora

New technologies enable interactivity between listener and station. Is it the end of radio as we know it? Read More...

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The Evolving Retail Experience
Marketing

The Evolving Retail Experience

15y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

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Tablets and Advertising: A Revolution in the Making
Marketing

Tablets and Advertising: A Revolution in the Making

15y Gary Stein

Tablets and Advertising: A Revolution in the Makin...

For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Read More...

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Email Marketing: How Much, How Often?
Asia

Email Marketing: How Much, How Often?

15y Stephen Hay

Email Marketing: How Much, How Often?

5 factors to consider how frequently you should be emailing customers. Read More...

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Predictive + Adaptive Models: How to Improve Multi-Channel ROI
Marketing

Predictive + Adaptive Models: How to Improve Multi-Channel ROI

15y Ghennipher Weeks

Predictive + Adaptive Models: How to Improve Multi...

The three models with the most impact for an awesome integrated campaign. Read More...

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Demand Media to Boost Direct Sales Force Via IndieClick Buy
Display Advertising

Demand Media to Boost Direct Sales Force Via IndieClick Buy

15y Jack Marshall

Demand Media to Boost Direct Sales Force Via Indie...

Firm reported revenue rise in Q2 but overall net loss of $2.4 million. Read More...

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Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Data insights

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build ...

15y Andrea Fishman

Ask Away! Engaging in Off-Site Conversations to Ta...

Targeting consumers though topical expertise. Read More...

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Digital Whiplash
Marketing

Digital Whiplash

15y Robin Neifield

Digital Whiplash

Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Read More...

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