Network enables contextual advertising and re-targeting for multi-location brands. Read More...
View articleFocusing entirely on the "out and about" consumer misses a significant opportunity. Read More...
View articleIdentify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four...
View articleYour golden keywords are already performing for you. You just need to find them. Read More...
View articleMarketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and...
View articleA Q&A with Chris Davey, senior vice president and managing director of SapientNitro. Read More...
View articlePublicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Read More...
View articleIn other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president. Read More...
View articleWhile the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Read More...
View articleEighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Read More...
View articleDigital is not just about technology. Here's how it is making an impact on the various aspects of our lives. Read More...
View articleWill publishers adopt them? Will consumers like them? Read More...
View articleClients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice. Read Mor...
View articleAnd the implications and impact on integrated marketing. Read More...
View articleWith Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Read More...
View articleNew technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...
View articleHow can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Read More...
View articleSearch engines talk about optimum consumer experiences, but they do not help brands make that happen. Read More...
View articleAs brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Read More...
View articlePreference centers will play an essential role in establishing a 360-degree view of your customer. Read More...
View articleTargeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. R...
View articleLongtime sales exec Mark Ellis will leave AOL. Read More...
View articleAdometry helps display advertisers monitor where their ads appear. Read More...
View articleRik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...
View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
View articleQuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...
View articleFacebook responded to a privacy inquiry from the co-chairs of the U.S. House Privacy Caucus. Read More...
View article