Six pros and cons of interactive advertising and how it can affect the industry. Read More...
View articleGoogle continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...
View articleSearch giant will soon join the burgeoning digital deals space. Read More...
View articleLessons from Hyper Island's three-day class for creative professionals. Read More...
View articleRep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...
View articleCompany credits display and mobile with boosting growth. Read More...
View articleBefore you embark on a social marketing strategy, consider asking and answering these questions. Read More...
View articleCurrent CEO Schmidt will assume new role of executive chairman. Read More...
View articleTRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...
View articleConsumers are spending less and less time on Web-based email, but what is driving this behavioural change? Read More...
View articleObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com. Read More...
View articleEnsure that the right information at the right time and to the right individual is sent out. Read More...
View articleMarrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...
View articleHow do businesses demonstrate value in social media? Here are some ways. Read More...
View articleGlobal retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Read More...
View articleGoogle continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...
View articleDemdex gives publishers more control over the behavioral data they collect. Read More...
View articleYahoo's share of U.S. searches has fallen while Bing and Google grow. Read More...
View articleCan e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversati...
View articleVacation rentals brand is arming its network of home renters with customized versions of Super Bowl ad. Read More...
View articleMobile will finally take off and mobile e-commerce will become a reality. Read More...
View articleSponsor-created content is a growing part of the site's ad revenue pie, which more than doubled in the past year. Read More...
View articlePaid-for status updates on social networks must be prominently disclosed. Read More...
View articleVideo ads had greater reach among U.K. users than those in the U.S. over the course of the month. Read More...
View articleTrio of content-based deals appears designed to simultaneously improve national coverage and cut costs. Read More...
View articleUsers will be given control over locally stored information from within the browser. Read More...
View article