A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Read More...
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View articleAM, an indie musician from L.A., has struck a unique collaborative deal with Razorfish. Read More...
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View articleAppointment unites the agency's digital and print spending activities under one reporting structure. Read More...
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View articleAn opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Read More...
View articleMore than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Read More...
View articleFor heavily regulated pharma ads, Google says low CTR is a good thing. Read More...
View articleHilary Schneider will stay on until a replacement is named. "Stay calm," Bartz urges troops. Read More...
View articleNext year, all TVs sold will be Web-enabled - 5 million channels. Read More...
View articleCompany's rough ride continues. Hilary Schneider is one of three Yahoo execs about to depart, AllThingsD reports. Read More...
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View articleHint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...
View articleGiven the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Read More...
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View articleGood standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more li...
View article"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong. Read More...
View articleIt's no surprise Yahoo is pushing the creative strengths of its offerings, considering AOL's recent campaign for its own new premium ad unit. Read Mor...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
View articleKnowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping beha...
View articleGoogle Instant gives online PR faster search and smarter predictions. Read More...
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