The mobile video ad firm's decision to pull out of the U.K. market suggests consumers and advertisers aren't taking to mobile video as rapidly as expe...
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View articleWhy NBC's online Olympics policy is wrong for viewers. And for advertisers. Read More...
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View articleCampaign-management technology has long been associated with the creation and deployment of outbound marketing campaigns. It's time to change that. Re...
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View articleHow behavioral targeting has failed at the information game. Read More
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View articleSome suggest a request for information on the behavioral targeting firm by the European Union may be the reason for the trial delay. Read More...
View articleThe third step in reengaging inactive e-mail recipients hinges on snail mail. Read More...
View articleGoogle Website Optimizer may be free, but not every online marketer has the skill to use it. A new book opens up the Web site testing world to a wider...
View articleGood content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Read More...
View articleMany businesses excel at customer relationship management. Why is it so difficult to learn more about our bodies, ourselves? Read More...
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View articleAs technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Read More...
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