The Behavioral Targeting Year in Review, Part 2
Data insights

The Behavioral Targeting Year in Review, Part 2

19y Robin Neifield

The Behavioral Targeting Year in Review, Part 2

Growth brings challenges. So, all you publishers and networks out there, how will you help us cope? Read More...

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What SEM Can Learn from Outdoor Advertising
Search

What SEM Can Learn from Outdoor Advertising

19y Erik Dafforn

What SEM Can Learn from Outdoor Advertising

The two may not be quite as different as you think. Read More...

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The Pocket Guide to Super Bowl ROI
Marketing

The Pocket Guide to Super Bowl ROI

19y Pete Blackshaw

The Pocket Guide to Super Bowl ROI

REV up your Super Bowl ads online. Read More

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Brand-ish Opinion
Marketing

Brand-ish Opinion

19y Martin Lindstrom

Brand-ish Opinion

Does your brand provoke conversation? Go ahead -- give people something to talk about. Read More...

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The Deadly Duo: Spam and Viruses, December 2006
Data insights

The Deadly Duo: Spam and Viruses, December 2006

19y Enid Burns

The Deadly Duo: Spam and Viruses, December 2006

E-mail threats and malicious code continued to proliferate. Read More...

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Practicing the Best in Online Lead Gen
Marketing

Practicing the Best in Online Lead Gen

19y Dan Felter

Practicing the Best in Online Lead Gen

Help us determine the five best practices for online lead generation. Read More...

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Advertising That Giveth and Advertising That Taketh Away
Marketing

Advertising That Giveth and Advertising That Taketh Away

19y Sean Carton

Advertising That Giveth and Advertising That Taket...

The rise of value-add advertising and the fall of value-sucking ad models. Read More...

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Who Owns E-Mail?
Email

Who Owns E-Mail?

19y Jeanniey Mullen

Who Owns E-Mail?

Hint: it isn't marketers. But it could be. Read More

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Indexing and Ranking: The Chicken or the Egg?
Search

Indexing and Ranking: The Chicken or the Egg?

19y Mike Grehan

Indexing and Ranking: The Chicken or the Egg?

Should you worry about your site's crawlability before you worry about its ranking? Read More...

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Quit Marketing By the Book
Marketing

Quit Marketing By the Book

19y Rebecca Lieb

Quit Marketing By the Book

Google's message to book publishers: it's not piracy, it's promotion. Read More...

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SEO Best Practices: 20 Questions
Search

SEO Best Practices: 20 Questions

19y P.J. Fusco

SEO Best Practices: 20 Questions

How can you tell if your site adheres to SEO best practices? Start with honest answers to the following 20 questions. Read More...

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Monitor Feedback to Boost Deliverability
Email

Monitor Feedback to Boost Deliverability

19y Stefan Pollard

Monitor Feedback to Boost Deliverability

How you manage feedback probably won't make the usual top 10 list of strategies to boost deliverability. That's too bad. Read More...

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Behavior Under the Planning Microscope, Part 2: Social Network
Data insights

Behavior Under the Planning Microscope, Part 2: Social Network

19y Andy Chen

Behavior Under the Planning Microscope, Part 2: So...

What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...

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Agency of the Year: A Marketer's Perspective
Marketing

Agency of the Year: A Marketer's Perspective

19y Dave Evans

Agency of the Year: A Marketer's Perspective

There really is an agency of the year, and it's not the consumer. Read More...

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Four Distributed Experience Trends to Watch
Marketing

Four Distributed Experience Trends to Watch

19y Chad Stoller

Four Distributed Experience Trends to Watch

These trends may not affect your brand today, but they're definitely ones to keep an eye on. Read More...

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Old Media Rejuvenate
Marketing

Old Media Rejuvenate

19y Rebecca Lieb

Old Media Rejuvenate

Print media are starting to take this whole Internet thing pretty seriously. Read More...

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How to Hire a Great B2B E-Mail Copywriter
Email

How to Hire a Great B2B E-Mail Copywriter

19y Karen Gedney

How to Hire a Great B2B E-Mail Copywriter

A short exercise in finding a great copywriter Read More...

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The Behavioral Targeting Year in Review, Part 1
Data insights

The Behavioral Targeting Year in Review, Part 1

19y Robin Neifield

The Behavioral Targeting Year in Review, Part 1

Networks, portals, and individual sites all saw changes in behavioral targeting over the past year. Read More...

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Racing Against Google?
Search

Racing Against Google?

19y Erik Dafforn

Racing Against Google?

Is Google losing users' trust? More important, is any engine truly racing to beat it? Read More...

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Personalization Desire Outweighs Security Concerns
Marketing

Personalization Desire Outweighs Security Concerns

19y Enid Burns

Personalization Desire Outweighs Security Concerns

Amid concerns over personal data security, consumers are inclined to provide personal information for a personalized online experience. Read More...

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Designing Interactive Woman
Marketing

Designing Interactive Woman

19y Pete Blackshaw

Designing Interactive Woman

An expert pontificates on creating great online experiences for women (and everyone else, too). Read More...

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Retailers Light the E-Mail Way
Email

Retailers Light the E-Mail Way

19y Jeanniey Mullen

Retailers Light the E-Mail Way

Are retailers lighting the way for e-mail best practices? Read More...

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What's 2007 Generating?
Marketing

What's 2007 Generating?

19y Dan Felter

What's 2007 Generating?

Online lead-gen will mature -- and prices will rise. Read More

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The Localization of the Web
Marketing

The Localization of the Web

19y Sean Carton

The Localization of the Web

This isn't another predictions piece. It's a Read More

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SEO: Art, Science, Bollocks Or What?
Search

SEO: Art, Science, Bollocks Or What?

19y Mike Grehan

SEO: Art, Science, Bollocks Or What?

Can you train a monkey to do SEO? Read More

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Mobile Advertising Goes Graphic
Marketing

Mobile Advertising Goes Graphic

19y Rebecca Lieb

Mobile Advertising Goes Graphic

Will advertisers shell out billions to reach mobile consumers? Read More...

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Resolve to Produce Great Content
Search

Resolve to Produce Great Content

19y P.J. Fusco

Resolve to Produce Great Content

If you do one thing to grow your search engine referrals this year, focus on producing great content. Read More...

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