Is it possible to view behavioral targeting as a major media tactic rather than a complementary one? Read More...
View articleBuying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approac...
View articleIf your B2B e-mail efforts have reader fatigue, spice them up with a little fun. Game on! Read More...
View articleIf search is the Web's killer app, why don't marketers apply search fundamentals in their own backyards? Read More...
View articleThis time, let's do it right -- from a position of strength, not desperation. Read More...
View articleNew technologies offer a real-time consumer feedback channel. Imagine what you could do with that data... Read More...
View articlePairing paid inclusion with SEO can significantly increase your ROI. Read More...
View articleIf you give away the razors, you can sell customers the blades. Read More...
View articleThe new Google Scholar search service provides the ability to search for scholarly literature across the Web. Read More...
View articleWhat are bounces and how can you minimize them? Read More...
View articleGrowing emphasis on larger and well known brands, versus small retailers. Read More...
View articleShould digital media mirror the traditional communications plan or complement it? Read More...
View articleImagine combining GPS with behavioral targeting to create the ultimate audience-based advertising opportunity. Last of a series on the potential futur...
View articleAre you a brand manager inclined toward safe solutions? Then stop reading now. Read More...
View articleE-mail marketers must be super-selective when renting lists. Read More...
View articlePrivacy comes down to convenience and security. Take care of those, and privacy will take care of itself. Read More...
View articleThe six building blocks of a successful site architecture that addresses the needs of search engines and visitors. Read More...
View articleThree copy makeovers, with practical tips for making your copy more engaging, enticing, and successful. Read More...
View articleIs the cred dead? Post CAN-SPAM, the DMA (and AIM) want to make up with interactive marketers. Read More...
View articleDo online games offer behavioral advertising opportunities? Read More
View articleAfter months of speculation and two ’preview’ releases, Microsoft unwraps its new MSN search engine, the first major competitor to join the Web search...
View articleWhat to do with all those business cards you collected at the conference last week. Read More...
View articleSpam volume shows mixed growth, zombies run amok. Read More...
View articleKeywords are the heart of an SEM campaign. Some important stats on how they’re used. Read More...
View articleThey’re online and big spenders, and they’ve been saturated with advertising since they were born. Some tips for communicating with the college demogr...
View articleTwelve Horses offers e-mail, fax, Web, and mobile text (SMS) communications through a single platform. Read More...
View articleTen years on, and most e-mail marketing programs still suck. Here’s why. Read More...
View article