In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View articleBy 2021, video will represent 80% of all online traffic. Here are 5 tips for video marketing around ideal length, type of content, and tracking. Read ...
View articleConsumers today are spending a lot of time browsing and purchasing on ecommerce retail sites beyond just Amazon - and marketers need to meet them ther...
View articleOn Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...
View articleWhat generations shop in-store and what kind of experiences are they looking for? New report details in-store shopping behaviors and what brands can d...
View articleAdopting an integrated marketing strategy with carefully planned keywords, clicks, and emails could be key to boosting your website. Here are a few st...
View articleFeatured snippets from the Transformation of Search Summit held in NY on Oct 19, 2018. Key highlights and quotes from the full day of speakers and ses...
View articleNew research on online customer behavior for 2018 uncovers interesting insights into this critical piece of the customer journey. Read More...
View articleNew research, The Era of Ecommerce, released today in partnership with Catalyst, finds disconnect between consumer behavior and advertiser spend onlin...
View articleConsumers are ignoring the mass of email and seeking out businesses on their own terms -- when and where they want to look. Search marketing gets you ...
View articleInstagram is becoming more popular and brands more willing to up spend on the platform. Here’s what to know before adjusting your Instagram ad spend. ...
View articleMorgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...
View articleContent marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....
View articleMuch more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...
View articleEngaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...
View articleUpscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...
View articleAn intro guide to display ads: what you need to know about display advertising, pros and cons, and how to make sure you do them well. Read More...
View articleLast week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...
View articleReady to start selling your product on Amazon? Here are 5 questions to get you started thinking about competition, distribution, and brand strength. R...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleViewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...
View articleWe spoke with Tim Weingarten, a product manager at Pinterest, about why the platform's inherently shoppable, its evolution into search, and what's nex...
View articleSmart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...
View articleAdobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...
View articleAdobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...
View articleQ&A with Juan Felipe Rincón, Global Lead of Trust & Safety Search Outreach at Google, to discuss his role and the future of search. Read More...
View articleNike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...
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