The development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The tech...
View articleBuilding strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...
View articleChina’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...
View articleCombining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...
View articleMulti-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different cha...
View articleIn the digital age customers expect brands to anticipate their needs and offer a unified experience across platforms and devices. To give buyers the p...
View articleHave you noticed similarities between your Whatsapp interface and your Instagram? - or perhaps instead with Snapchat? Facebook even? These similaritie...
View articleVisual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...
View articleMarketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...
View articlePinterest was once part of IKEA's social strategy, but now the brand considers it to be more aligned with search and discovery. IKEA ran a successful ...
View articleMany of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimize it. But at a re...
View articleProduct pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...
View articleFacebook users seem to spend 24% less time on the platform. Is this the end of Facebook's domination? And where do the users really go? What does this...
View articleMost marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleOur brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...
View articleContent creation can be one of the most important strategies to grow your business. Here’s how other companies approach their content creation process...
View articleOur new series of buyers guides and buyers forums in New York and London aim to help you choose the right technologies for your business. Here is a lo...
View articleAmazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...
View articleA new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on th...
View articleA very sizeable 56% of marketers report that non-integrated tech platforms are the biggest obstacle to cohesive marketing efforts. What are the other ...
View articleThe application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...
View articleStill confused about Account Based Marketing (ABM)? Here’s what was covered in ON24’s recent webinar to answer all your questions. Read More...
View articleThe impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been ...
View articleDuring a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...
View articleThere has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...
View articleWe're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...
View articleHow does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it? Read More...
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