IDC has raised its forecast for worldwide PC shipment growth in 2002 from 1.8 percent in December to 3.0 percent after it saw signs of growth in some ...
View articleBlue chip brands take the Web seriously. No longer an experiment, the Web's an expected component of the mix. If only we could get standards and metri...
View articleNotice something new? We've made changes to ClickZ's Web site. Columns are now organized by Track, enabling you to quickly find the information that m...
View articleLet someone else do the groundwork. Jeremy offers some rich media tips that are proven effective and the companies that provide the technology. Read M...
View articleA marketer's eye view of Danny's ranking of 2001 search engine performance. Read More...
View articleTactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...
View articleInteractive marketing puts everyone on a permanent learning curve. What are the best methods and resources for staying abreast in the email arena? Rea...
View articleThere’s not a lot you can’t communicate to customers via email. E-newsletters are a highly effective means of bundling multiple messages. Read More...
View articleCorporate site not conveying your brand's personality and essence? Take a look at what teens are doing online: branding done right. Read More...
View articleThe number of consultants is increasing as more people join the Free Agent Nation (voluntarily or otherwise). Chris offers some principles to help the...
View articleAs people switch jobs and Internet service providers, their email addresses also change, and, unfortunately, e-tailers are often the last to know. Rea...
View articleTargetX offers a Web-based approach to permission-based email marketing. Read More
View articleIt's a numbers game. If your site isn't earning as much as you think it should, here are tools to boost and leverage your traffic. Read More...
View articleWhat can bring your brand, corporate image, and tech infrastructure to their knees before you know it's happened? Spoofing. (And you thought spam was ...
View articleWhen companies don't listen to customers, copywriters' jobs are much tougher. Here's a Web-based company that literally hears what visitors think of t...
View articleA study of customer loyalty among European online retailers by Jupiter MMXI found a correlation between a large reach for a site and high retention ra...
View articleBulletPass can help send important emails, product announcements, newsletters, and other types of electronic media to your customers and clients. Read...
View articleCheetahMail offers CheetahMail Capture, Analyzer, and FastTrack for email marketing needs. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleLookSmart's reach and offerings for large and small marketers have kept revenues rising, even during the downturn. A commitment to relevance keeps use...
View articleAsk questions. Expect answers. Don't settle for the geese, the salmon, or 'bidirectional change propagation.' Read More...
View articleGlobal investment in fulfillment software applications by enterprises and logistic service providers will grow from $1.4 billion in 2001 to $2.7 billi...
View articleWill iTV be a prime-time sensation or as ho-hum as a warmed-over rerun? Will marketers have to invent new models or repurpose what they're already doi...
View articleFifty percent of marriages fail; 90 percent of brand marriages fail. Why? Read More...
View articleWith wireless devices such as mobile phones approaching critical mass, GartnerG2 expects U.S. consumers to begin adopting such devices for wireless fi...
View articleAdvertising is an important revenue channel -- but it's not the only one. Content sites must seek alternative sources of income. Read More...
View articleBroadc@ast HTML is an off the shelf bulk e-mail campaign management tool with extensive scheduling and database integration features Read More...
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