The Road to Link Popularity
Search

The Road to Link Popularity

25y Paul J. Bruemmer

The Road to Link Popularity

More and more search engines are using link popularity as a ranking criterion. How do you determine your link popularity, and what can you do with tha...

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Look for Auto Sector to Lead B2B Rebound
Marketing

Look for Auto Sector to Lead B2B Rebound

25y ClickZ Stats Staff

Look for Auto Sector to Lead B2B Rebound

A decrease in discretionary software and service spending and the decline in the overall economy have caused Jupiter Media Metrix to downgrade its ear...

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A New 'New Deal' for the Old 'New Economy'?
Marketing

A New 'New Deal' for the Old 'New Economy'?

25y Rebecca Lieb

A New 'New Deal' for the Old 'New Economy'?

If any good came out of the recent terrorist attacks on this country, it was the galvanization of America. Imagine what could happen if that collectiv...

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Thou Shalt Help Thy Affiliate Partner
Marketing

Thou Shalt Help Thy Affiliate Partner

25y Jim Gribble

Thou Shalt Help Thy Affiliate Partner

The central question is this: How does an affiliate program manager provide members of his or her "sales force" with the tools and support they need t...

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Deconstructing the Employment Contract
Marketing

Deconstructing the Employment Contract

25y Chris Yeh

Deconstructing the Employment Contract

The nature of work has changed forever. Again. So Chris reviews how it used to be in the good-old days and offers some helpful rules on how to work sm...

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Business Unusual
Marketing

Business Unusual

25y Sean Carton

Business Unusual

Uncertainty is driving down consumer spending, causing clients to pull back ad budgets and making all of us reconsider our long-range plans and corpor...

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DSL May Find Opportunity in Digital TV
Data insights

DSL May Find Opportunity in Digital TV

25y Michael Pastore

DSL May Find Opportunity in Digital TV

DSL has proven to be the most successful broadband access technology, and it stands to gain new users as it develops applications such as digital tele...

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Photography, Like Everything Else, Now Increasingly Digital
Audience

Photography, Like Everything Else, Now Increasingly Digital

25y Michael Pastore

Photography, Like Everything Else, Now Increasingl...

Good old-fashioned photography, both still and video, continues to converge with computers and the Internet, transforming cameras into network devices...

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The Best of the Web
Marketing

The Best of the Web

25y Blake Rohrbacher

The Best of the Web

Even in the worst of times, the Internet displayed the best of what it can do. The utilization of online services in the service of good is what conne...

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Back to Basics
Marketing

Back to Basics

25y Martin Lindstrom

Back to Basics

With stock prices falling, jobs being cut, and salaries being renegotiated, even some of the world's most-recognized brands are struggling. In this at...

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E-Commerce Shows Slight Gains in August
Audience

E-Commerce Shows Slight Gains in August

25y ClickZ Stats Staff

E-Commerce Shows Slight Gains in August

E-commerce kept crawling out of its early summer hole and started chugging toward an important holiday season by reaching more than $4 billion in Augu...

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’Full Service’? Caveat Emptor
Email

’Full Service’? Caveat Emptor

25y Jackie Gallogly and Lynne Rolls

’Full Service’? Caveat Emptor

Creating a new and successful email marketing campaign on a regular basis is more science now than it ever has been. And not exactly an easy job. Whic...

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Consumers Plan To Embrace E-Commerce In Q4
Audience

Consumers Plan To Embrace E-Commerce In Q4

25y ClickZ Stats Staff

Consumers Plan To Embrace E-Commerce In Q4

The second wave of the Yahoo!/ACNielsen Internet Confidence Index found that so-called "light" Internet users will help lead $16 billion worth of onli...

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Pro Bono Publico: The Internet Offers Aid and Comfort
Marketing

Pro Bono Publico: The Internet Offers Aid and Comfort

25y Len Stein

Pro Bono Publico: The Internet Offers Aid and Comf...

Countless millions turned to the World Wide Web to receive news reports, post messages on Web sites, sign on to instant chats and threads, and send em...

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Pricing and Licensing Strategies in a Tough Market
Marketing

Pricing and Licensing Strategies in a Tough Market

25y Philip Say

Pricing and Licensing Strategies in a Tough Market

In this climate, one deal can make or break a company; no wonder software companies and application service providers are thoroughly examining their p...

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Giving Up on E-CRM?
Marketing

Giving Up on E-CRM?

25y David Gumpert

Giving Up on E-CRM?

Not long ago, we thought that the Internet was going to change direct marketing as we know it. The vehicle for that change? Something called electroni...

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Who Are You? Building Instant Credibility
Marketing

Who Are You? Building Instant Credibility

25y Jason Ciment

Who Are You? Building Instant Credibility

We face a challenge from all the visitors and affiliates who find their way onto our sites: Who are we to deserve their attention -- not to mention th...

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Let SPIKE Be Your Guide
Marketing

Let SPIKE Be Your Guide

25y Peter Kaufman

Let SPIKE Be Your Guide

Creativity and brainstorming are effective and differentiating factors in winning business. Whether for coming up with more ideas to win business or f...

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Don't Rely on Web Sites for 9 Out of 10 Doctors
Marketing

Don't Rely on Web Sites for 9 Out of 10 Doctors

25y Hal Alpiar

Don't Rely on Web Sites for 9 Out of 10 Doctors

When it's your body to be poked, probed, and prescribed to, remember that the doctor is not God... Out of 10, only 1 is exceptional, and 7 are average...

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Add More Value to That Automated Email
Email

Add More Value to That Automated Email

25y Nick Usborne

Add More Value to That Automated Email

Certain emails, we take a great deal of trouble over. We write them carefully and with a clear purpose in mind. But what about those automated ones --...

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Consumers Shop Online Despite Abundance of Problems
Audience

Consumers Shop Online Despite Abundance of Problems

25y Michael Pastore

Consumers Shop Online Despite Abundance of Problem...

The second annual international study of online shopping by Consumers International found that Internet shoppers still cannot shop with confidence. Bu...

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Reach the Readers -- and the Skimmers
Email

Reach the Readers -- and the Skimmers

25y Kim MacPherson

Reach the Readers -- and the Skimmers

Much of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...

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Finding Disaster Coverage At Search Engines
Search

Finding Disaster Coverage At Search Engines

25y Danny Sullivan

Finding Disaster Coverage At Search Engines

Following the unprecedented terrorist attacks last week, Web users turned en masse to search engines for information. It took those services some time...

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Email Has a Purpose: To Connect Us
Email

Email Has a Purpose: To Connect Us

25y Debbie Weil

Email Has a Purpose: To Connect Us

It was a surreal morning that made email marketing and e-newsletters seem at best irrelevant and at worst obscenely trivial. Still, with the phone lin...

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U.S. Households Dropping Additional Phone Lines
Data insights

U.S. Households Dropping Additional Phone Lines

25y Michael Pastore

U.S. Households Dropping Additional Phone Lines

Some U.S. households are getting rid of their additional phone line, according to research by Gartner's Dataquest unit, but this isn't necessarily bad...

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Marketing Still Matters
Marketing

Marketing Still Matters

25y Chris Yeh

Marketing Still Matters

Like Lincoln contemplating the sacrifice of soldiers at Gettysburg, we too feel that the acts of heroism we have witnessed are far above our poor powe...

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E-Goverment Makes Strides in Past Year
Ad Industry Metrics

E-Goverment Makes Strides in Past Year

25y ClickZ Stats Staff

E-Goverment Makes Strides in Past Year

E-government, which refers to the delivery of government information and services online through the Internet or other digital means, made good progre...

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