Customer loyalty and satisfaction are on the rise in the IT market, according to NFO Prognostics, and this is good news for companies on the receiving...
View articleWhat do all of the good, effective coworkers you know have in common? Peter developed his own list. It's by no means scientific, but see if you agree....
View articleIn times such as these, we all need to work harder to build an Internet that people want to use, an Internet that provides a consistently good user ex...
View articleThe major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
View articleBanner bashing is hip. But are banner ads a flawed configuration, or is it the messaging that's flawed? Here are some simple yet effective suggestions...
View articleOnline shoppers welcomed in spring by increasing e-commerce sales to $4.3 billion in April, up from $3.5 billion in March, according to the NRF/Forres...
View articleThe secret of being a good writer is being a good rewriter. Revision is the name of the game. Because whether you're a student or a professor, a begin...
View articleMore than 30 percent of all broadband users in the United States live in the top five metropolitan areas, according to data from Nielsen//NetRatings. ...
View articleMarket forecasting is a little like playing the lottery: If you don't play, you can't win -- you can't predict the turning points of your revenue or e...
View articleWe've all heard the hiking disaster stories by now. So to avoid making headlines, here are some cool high-tech mapping and navigation tools to help yo...
View articleThese are pretty tough times, especially for those attempting to make IT investment decisions. Luckily, Philip has a clear plan of action, regardless ...
View article"Survivor": It's the word of the day in this age of reduced budgets and staffing cuts. So sometimes your team doesn't have the resources it needs for ...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleThe performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's...
View articleIt was a great party while it lasted. Now get over your hangover, take a reality check, lower your expectations, be flexible, and go for the cash. Rea...
View articleRemember that time on "Sabrina: The Teenage Witch" (stay with me here!) when Aunt Hilda realized her regular coffeehouse customers were frequenting th...
View articleMany online B2C operations came under fire and then went under, period, for extravagant spending on marketing. But while B2C spending was overblown an...
View articleIt's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classificatio...
View articleThe use of XML, a language designed especially for Web documents, is on the upswing, nearly doubling in the last six months, according to research by ...
View articleA Web designer looks back at sites designed for high-tech clients, lamenting excesses of the IPO craze. Now that it's over, the persistent programmers...
View articleDo you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. Read More...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleAre you a victim of the search gap? According to Danny, you could easily become one if you haven't been considering what happens to your visitors afte...
View articleOne of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter. Here’s how to get t...
View articlePerhaps the biggest fallacy about the Web has been that it can do everything. It can't. If you want to successfully market your company, you need to b...
View articleHere's an innovative marketing technique for you: Put together a seminar series based on your company's resources and talents. It's an effective way t...
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