How can standards improve an advanced search and your search results presentation? Gerry offers more fundamental advice. Read More...
View articleInternet users should be, at least passively, familiar with digital wallets. What with big players like Yahoo! and AOL touting branded versions within...
View articleThe worldwide demand for analytical applications is being led by CRM initiatives, a market that will record revenues upwards of $2 billion by 2004, ac...
View articleThe technology is here, and convergence is going to happen. What marketers need to do now is figure out how to use it. Read More...
View articleYoung professionals starting out in the advertising world can often benefit from the help of those in the industry. But mentoring is something that is...
View articleIt's not too late for the SEO industry to turn back from the chaotic path it's on. Standards may not lead us to SEO nirvana, but they would bring some...
View articleKnow your audience. Segment it, and address each segment in its own lingo: Make your message relevant to their work; show them how they can benefit; m...
View articleSo what if the economic skies are not as bright as they once seemed... and so what if one of the first line items to be cut in tough times is the mark...
View articleThe 2000 holiday season was characterized by greater spending, higher levels of satisfaction, but also considerable latent demand and continuing purch...
View articlePart of Groucho's appeal -- and Henny Youngman's ("Take my wife, please") -- is that he uses ambiguity humorously ("Outside of a dog, a book is man's ...
View articleIf you've ever seen Abbott and Costello's "Who's on First?" you know that even familiar words can lead to miscommunication. This is funny in a comic r...
View articleCustomer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleWhen it comes to the question of why online copy isn't working to close the sale, Nick believes the answers are real simple. Read More...
View articleThe worldwide PC industry posted moderate gains for the year 2000, according to preliminary data from Gartner Group's Dataquest Inc., which found slow...
View articleAn e-CRM solution -- should your company invest in one? If so, how should it be implemented? Philip lays out the pros and cons of the most popular dep...
View articleWith a growth rate of more than 230 percent, the year 2000 was a watershed period for residential high-speed Internet access in the US, according to r...
View articleWhen the markets went bad, Internet financial sites started to pick up the smell. Research by cPulse and Gomez found that investors have taken their f...
View articleNapster was the media's darling in 2000, thanks to high- profile legal challenges and a staggering number of traded files. Here's today's ever-growing...
View articleWhen setting branding objectives, the consideration level of the product you are advertising is key. Ask yourself if the consideration level is high o...
View articleWith all of the hubbub in our daily work lives, we sometimes lose sight of the core basics critical to our success. Here are five solid standbys for e...
View articleGot ink? Not as much as you'd like? Then maybe you've confused hype with effective communication. Come down from the heights of hyperbole and take a l...
View articleThere are roughly 5,000 affiliate programs out there. Maybe 500 merchants are doing really well. And the rest? Well, they might be looking to rev thin...
View articleA majority of the online population think it is somewhat likely that the Internet will help reduce or eliminate frustrations associated with visits to...
View articleBarry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...
View articleWhat's the secret formula for successful branding? There's no hidden magic in the process of building a brand. Here are three simple principles to ens...
View articleThe better you structure and classify your content as you create it, the easier it is to design an effective search process. A few simple guidelines c...
View articleJupiter Research and The NPD Group, Inc. both estimate that online spending during the 2000 holiday season came in below their projections, but both c...
View article