Brick-and-mortar retail faces increasing competition, razor-thin margins, and finicky customers. Online retail faces all of these challenges, too, but...
View articleWorldwide revenues in the CRM services markets will increase to $125.2 billion in 2004, according to IDC, which also found businesses are beginning to...
View articleSean decided he wanted to write a column about wireless email/wireless advertising, but in his quest to get information from companies that had run su...
View articleSearch portals haven't fared well in the dot-com meltdown because it was thought ad revenues would drop. But online media buying is expected to reach ...
View articleWhat constitutes real news? How is the media supposed to discern between what is important and different versus the run-of-the-mill space filler? Neil...
View articleMost of the time, customers buy products for all the reasons that marketers expect them to. However, there are always a few customers who buy products...
View articleAmazon.com. Here is a company that, operationally, is unparalleled. The folks there do everything right. They market on the web and via email brillian...
View articleIf there's a defining parable for these speed-and-greed times, the recent Emulex PR fiasco has to be a contender. Now that the smoke's clearing, a mor...
View articleA study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...
View articleWeve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...
View articleSeveral points within a web site can be considered "high-risk customer interaction points." These are points at which you want your visitors to do som...
View articleData from PC Data and Media Metrix found that streaming media applications, instant messaging software, and even Napster are growing in popularity amo...
View articleIn the near future, the Internet will disappear. Not in the way the starry-eyed visions of get-rich-quick investors fell to earth during April 14's st...
View articleEvery Net market or B2B marketing initiative is unique in its methods and aims, yet they all share one fundamental characteristic: They produce data a...
View articleGreetings from Serifos, a small island in Greece, and the setting for Jeffrey's column this week. Between sunning, swimming, and breaking plates, he's...
View articleAs many as 65 percent of consumers with Web access may purchase an electronic gaming product online during the next six months, according to a report ...
View articleThe word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...
View articleWe've all read about the steadily growing "dot-com graveyard," industry layoffs, plummeting stock prices, and nervous VCs. Sounds like the sky is fall...
View articleAffiliate marketing has the lowest average acquisition cost of any channel and can drive 20 percent of total revenues for most merchants. But what abo...
View articleAs online marketplaces proliferate, we see a bewildering array of subvarieties and hybrid exchange models. These variants can be distilled into six pr...
View articleIn a recent lawsuit, Harris Interactive suggested that MAPS uses tactics that constitute vigilante censorship and obstruction of legitimate business. ...
View articleLess than 20 percent of online retailers use Web technologies such as Java, Flash, or chat functions to enhance the shopping experience, according to ...
View articleImagine sitting at your desk fielding 50-plus calls a day from people who call you only because they have your number. Sound bizarre? It is. But it's ...
View articleThe technology companies Microsoft, IBM, Intel and Nokia are four of the top five most valuable brands. For every new dot-com brand that appears on th...
View articleQuality content is invaluable to those of us who use the Internet. The day's not far off when people will be willing to pay for high-quality content, ...
View articleOne-to-one marketing... personalized content and information... targeted advertising... All of these ideas have been the big promise of the web since ...
View articleMore than half of current online shoppers made their first purchase during the past year, and you can probably expect more to buy online when the holi...
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