Administrators are opening their wallets and throwing money at the Internet security market. Spending on products such as firewalls and vulnerability ...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleOnline merchants are too optimistic regarding sales expectations for the back-to-school season, according to a survey by BizRate.com. Read More...
View articleCustomers are two-timing us! Worse yet, they're giving permission to just about anyone who comes knocking. Want to ignite that passion and feel the he...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleUntil now it's been ok to write your direct response emails any old way. But customers are flooded with email. So you have less of their attention. Ni...
View articleGreat customer support is vital... Customer support is our sole concern The customer is always right... Sound familiar? We've all heard these lines fr...
View articleIt's a good time to be a public relations professional. Lots of great opportunities with ad agencies. If you don't like schlepping software a la Silic...
View articleA survey of parents with school-age children by the National Retail Federation found that 14.1 percent plan to use the Internet to aid their back-to-s...
View articleBusiness-to-business e-commerce is set to grow dramatically in both the US and Europe in the coming years, according to a pair of reports. Read More...
View articleLike many of you, Martin got a $10 voucher from Amazon.com for future book purchases. But his friend got one for $16. A more valuable prospect? Until ...
View articleMore than half of the respondents to a survey conducted on behalf of Visa USA are using Internet-based software for procurement, a 50 percent increase...
View articleThe top 10 affiliate programs of July 1999, as ranked by internet.com's Refer-it. Read More...
View articleThe ever-evolving industry of e-commerce isn't just about making profits. Giga Information Group Inc. reports companies conducting business over the I...
View articleThe insurance industry is showing a lingering ambivalence toward the Internet and will lose some of its market share as a result, according to a surve...
View articleAttention retailers: Jupiter Communications says if you haven't set up an Internet presence, you're not only missing the boat, you're losing valuable ...
View articleMuch like new car shoppers, used vehicle buyers are using the Internet to find information on their impending purchases. A study by J.D. Power found t...
View articleTell customers a story about how your product can help them. It's a very traditional marketing technique. Pick up on what's important to each prospect...
View articleClickZ Forum members learned more about making web brands successful: good navigation, right tone of voice, consistent messages, and offline media int...
View articleOverall online purchasing and online window shopping each dropped by 3 percentage points in the Spring of 1999, according to Greenfield Online. Read M...
View articleHere we go again... Nick has a plan. He says we need to make our web sites good at listening. Trouble is, we only listen to what we want to hear about...
View articleMore than 17 million US households are interested in home networking, according to a survey by The Yankee Group. Read More...
View articleWe learned in Part 1 that the baby boomers and over-50 population of women are prime Internet marketing targets. This week, Corlett tells us how to ge...
View articleThe percentage of Americans who would turn to the Internet as a channel for financing or refinancing a home has stayed remarkably flat since 1996, acc...
View articleWork-at-home and online households will fuel the growth of emerging broadband services and home networking solutions, according to a report by IDC. Re...
View articleAs Internet traffic and higher-bandwidth content growexponentially, content providers are looking to distributed caching solutions to manage aggregate...
View articleThere's more to commerce than you think. The Internet has been sold as this wonderful commerce medium where you can sell to a worldwide audience at gr...
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