ISPs Increase Their Spending
Audience

ISPs Increase Their Spending

27y Michael Pastore

ISPs Increase Their Spending

A study by Cahners In-Stat Group found that 66 million US consumers are demanding Internet access, indicating major growth is ahead for small "Mom and...

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More Travelers Turning to Internet
Marketing

More Travelers Turning to Internet

27y Michael Pastore

More Travelers Turning to Internet

The Travel Industry Association of America (TIA), 6.7 million American adults (9 percent of Internet users) have used the Internet to make travel rese...

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Got The Click-through Blues?
Marketing

Got The Click-through Blues?

27y Deborah Kania

Got The Click-through Blues?

Dabbling into online advertising may have you down if you're comparing it to the ol' days of '95 when it was easy to record how many selected your ad ...

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Financial Planners Take Business Online
Marketing

Financial Planners Take Business Online

27y Michael Pastore

Financial Planners Take Business Online

Much like their customers, more financial planners and broker-dealers logged onto the Internet for business in 1998 than in 1997. For the third year, ...

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E-Commerce Application Market Blasts Off
Marketing

E-Commerce Application Market Blasts Off

27y Michael Pastore

E-Commerce Application Market Blasts Off

Revenue in the worldwide Internet commerce application market, which soared 154 percent to $444 million in 1998, will jump another 280 percent to $1.7...

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Europeans Taking Finances Online
Marketing

Europeans Taking Finances Online

27y Michael Pastore

Europeans Taking Finances Online

The introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...

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The Net and the 2000 Election
Audience

The Net and the 2000 Election

27y Michael Pastore

The Net and the 2000 Election

[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”] Much like the 1998 holiday season introduced online shopping to the world, the 2000 pr...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of May 1999, as ranked by internet.com's Refer-it. These rankings are calculated based on the absolute number of clickth...

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Retail Revenues to Increase 784%
Audience

Retail Revenues to Increase 784%

27y Michael Pastore

Retail Revenues to Increase 784%

Retail revenues generated from online shopping worldwide will increase by 784 percent over the next four years, from $4.5 billion by year-end 1998, to...

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Airline Sites Need Work
Marketing

Airline Sites Need Work

27y Michael Pastore

Airline Sites Need Work

A survey of visitors to the Web sites of several major airlines has found that they have some work to do in the eyes of their customers. Read More...

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Future of Online Banking Bright
Marketing

Future of Online Banking Bright

27y Michael Pastore

Future of Online Banking Bright

More than 6.5 million households bank online in the US, according to a report by International Data Corporation (IDC), which predicts that number will...

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Senior Execs Increase Net Usage
Audience

Senior Execs Increase Net Usage

27y Michael Pastore

Senior Execs Increase Net Usage

Senior executives in the world's major markets are going online more often, and are becoming more comfortable using the Internet, according to an Ande...

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What's The Buzz?
Marketing

What's The Buzz?

27y John Day

What's The Buzz?

More bitching about banner blocking software What is it that surfers have against banner ads? It might not be the advertising that's the issue, but th...

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Failing To Meet Expectations
Email

Failing To Meet Expectations

27y Nick Usborne

Failing To Meet Expectations

Creating high expectations is fine. Creating low expectations is okay too. What isn't okay is to create high expectations among your customers and the...

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E-Commerce Sites Cost $1 Million to Build
Audience

E-Commerce Sites Cost $1 Million to Build

27y Michael Pastore

E-Commerce Sites Cost $1 Million to Build

The average cost of developing and launching an enterprise e-commerce site is $1 million, according to a survey conducted by the GartnerGroup. Read Mo...

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Full Disclosure: Ethics and The Web
Marketing

Full Disclosure: Ethics and The Web

27y Chris Maher

Full Disclosure: Ethics and The Web

Let's talk about the relationship between online editorial content and advertising dollars. As content providers struggle for viability, you can't bla...

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Technology Can Bring Shoppers Inside
Audience

Technology Can Bring Shoppers Inside

27y Michael Pastore

Technology Can Bring Shoppers Inside

By improving their in-store technology, brick-and-mortar retailers have a chance to bring back shoppers that have switched to online shopping and reta...

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What's the Buzz?
Marketing

What's the Buzz?

27y John Day

What's the Buzz?

Nothing gets the adrenaline pumping like a perceived threat to one's livelihood, which may explain the flurry of I-Advertising posts about the legalit...

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Internet Services Spending to Surge
Audience

Internet Services Spending to Surge

27y Michael Pastore

Internet Services Spending to Surge

Revenues in the worldwide Internet services market grew an impressive 71 percent in 1998 to reach $7.8 billion, according to a report by International...

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Small Firms Realizing Net's Potential
Marketing

Small Firms Realizing Net's Potential

27y Michael Pastore

Small Firms Realizing Net's Potential

A survey of business executives from across the Southeast US found that small business owners see their potential 1999 income from Internet activity d...

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The Secrets Of Peppers and Rogers
Marketing

The Secrets Of Peppers and Rogers

27y Deborah Kania

The Secrets Of Peppers and Rogers

If you want to make your web site more profitable, here's the real scoop according to the gurus of one-to-one, Peppers and Rogers. Here's what works f...

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Web Design Software Market Hot
Marketing

Web Design Software Market Hot

27y Michael Pastore

Web Design Software Market Hot

Worldwide Web authoring and design software revenues skyrocketed to $243 million in 1998, representing 144 percent growth from 1997, according to Inte...

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Wag The Web Site
Marketing

Wag The Web Site

27y Nick Usborne

Wag The Web Site

Everybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...

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E-Commerce Not the Whole Story
Audience

E-Commerce Not the Whole Story

27y Michael Pastore

E-Commerce Not the Whole Story

US e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...

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Web Advertising DOES Work
Marketing

Web Advertising DOES Work

27y Michael Fischler

Web Advertising DOES Work

Listen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...

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Six Million Victims of Web Fraud
Audience

Six Million Victims of Web Fraud

27y Michael Pastore

Six Million Victims of Web Fraud

Six million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Ha...

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The Shift To Rich
Marketing

The Shift To Rich

27y Paul J. Bruemmer

The Shift To Rich

We've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...

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