With Steve Forbes announcing his candidacy for president online, it seems like a good time to look at how candidates are utilizing the Internet to hel...
View articleNot all of us sell objects that are packaged in bubble wrap or a Holstein cow-designed box. Services are a hard sell because they're intangible. Greg ...
View articleWant to be a direct marketer online? Welcome one and all! It's there for the taking. It's a snap. It's a piece of cake! Well, actually... no, it isn't...
View articleA survey of consumers, retailers, and manufacturers done in September of 1998 by Ernst & Young found that online shopping is growing steadily but is s...
View article"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
View articleExtranets aren't just for geeks anymore. They might just be about the smartest way to service customers. But don't take Tom's word for it, check out t...
View articleCatalog companies continue to spend money on their Web sites according to the third annual survey by Catalog Age, even though the Web accounts for a s...
View articleIs the really big advancement in PR that practitioners can send email, rather than call? Uh....not quite, says Len Stein. Web-based PR is not so much ...
View articleDuring the next five years, cable modem service will dramatically expand to meet the demand of residential high-speed access to the Internet in most c...
View articleSean thinks dealing with the search engines is the last great arcane annoyance of web marketing. Why do we have to be at the mercy of a hunk of silico...
View articleWhat yields the best profiling system for your site... declarative data or behavioral profiling? Deborah tells you how to set up the best web profilin...
View articleThe top 10 affiliate programs of March 1999, as ranked by Refer-it. These rankings are calculated based on the absolute number of clickthroughs each p...
View articleBusiness professionals who plan and buy for new projects are twice as likely to turn to the Web or search engines as their first source than they were...
View articleThe use of the Internet for banking and trading is likely to increase significantly in 1999, according to ZDNet's InternetTrak survey. Read More...
View articleNick loves white space, but doesn't see too much of it online. "We're 'painting on a small canvas' anyway, and we're loath to leave any space on that ...
View articleMost e-commerce sites keep their sales figures locked away in a vault, leaving us to take a guess based on the number of visitors they receive. But th...
View articleThere's a bunch of very aggressive retail sites selling at cost-plus-zero. And the "portailers" have this small advantage known as "reach." Is this th...
View articleMaybe you can't be too thin, but you CAN be too rich...at least, when it comes to the bleeding edge of technology. Is Dave Olson a Luddite? Read More...
View articleIt's been called America's new national pastime. Thanks to online brokerage accounts, hot Internet stocks, and low commissions, trading stocks has bec...
View articleToday, interactive marketers are looking for innovative ways to completely partner their product's brand with the site brand. How? By integrating thei...
View articleMichelle Ellis has a mantra for Internet marketers and visionaries: Obsoletethyself. Obsolete thyself. Obsolete thyself. Read More...
View articleSean admits to being a geek - loud and proud. So Scientific American gets him thinking... Read More...
View articleA local business wants to go online. And the local ISP puts up a "quickie" web site. Road to disaster? Can be, says web developer Muhammad Lee. Read M...
View articleIf your business has not gone global, you can bet your euro dollar that your competition has a plan to get there, regardless of their geographical loc...
View articleCPMs are dropping, inventory is ballooning, and click-throughs are slipping...time to haul in the big guns of profile-targeted banners. Read More...
View articleOld-fashioned help-wanted classified advertising is projected to be the most widely used and effective means of recruiting in 1999, according to a nat...
View articleAnyone can set up, fine tune, customize and deploy the most sophisticated email marketing campaign, even the best junior executive marketing specialis...
View article