Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleToday's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleIn this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...
View articleAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleThe proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consume...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleBrands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable t...
View articleFew marketers today are capitalizing on opportunities to deliver unique, data-driven experiences across channels. Will 2016 be the year of cross-chann...
View articleWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...
View articleData center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...
View articleOne overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Read...
View articleWhether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to e...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleLinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...
View articleSomething as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...
View articleMedia and technology are continuing to merge providing business opportunities that will engage customers in new ways. Read More...
View articleReal-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Read More...
View articleBuilding out call center processes and marketing automation techniques can provide exponential benefits for your company. Read More...
View articleWord Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...
View articleSocial teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Read More...
View articleTruffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...
View articleMarketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...
View article