Sure, they both like books, but is the science fiction aficionado that interested in what the romance novel reader fancies? Borders didn't think so, a...
View articleOpt-in email is hot. Know why? Because that's where the money is. In the first of a two-part series, Tom covers logistics and technical considerations...
View articleWe all know that when it comes to marketing, targeting is the way to go. But Health4her.com disagrees. See how this three-year-old business has realiz...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View articleIf you're planning an email marketing campaign with a list broker, there are a variety of activities that will streamline the campaign development and...
View articleNow here's an email campaign worth writing home about. What started off as a personal vacation turned into an email-documented journey and a way of li...
View articleEmail marketing is email marketing, right? In most cases, yes. Sure, the specific offer, the targeted audience, etc., will vary, but whether you're a ...
View articleTrying to decide whether or not to expand your email marketing programs to Europe? While it's no secret that Europe represents a large audience for ma...
View article"When it says 'click the right mouse button,' do they mean MY right or theirs?" "Where's the ctrl-alt-delete key?" "Can you help me find my document? ...
View articleThe Internet company Zoomerang decided late last year to build up its membership database. Concluding that a third- party loyalty program would be a g...
View articleImagine you're a relatively new e-business. You've got confidence in your business model, but there are major players out there. Where do you focus yo...
View articleEmail marketers have come a long way but still have a lot to learn when it comes to establishing and maintaining customer relationships. Working with ...
View articleWhen should a company outsource its email marketing operations? If you're struggling with this question, this column is for you. Heidi shares the expe...
View articleIf you're considering a rich media email marketing campaign, you may face a trade-off. On the plus side, you can create a vibrant, eye-catching campai...
View articleUsually Heidi reports successful email marketing case studies. But today she tells the story of a company that just doesn't get it. Speaking from the ...
View articleNintendo scrubbed its existing database to identify the ages of the individuals, then got parental permission for each existing and future member. The...
View articleOpt-in email sounds like an advertiser's dream: thousands of people who have asked to receive sales information. But the term "opt-in" is almost never...
View articleHere are the results of the pop quiz we gave you a few weeks ago. We asked you to take a look at the email- marketing tests conducted by e-marketer Di...
View articleOf all the applications spawned on the Internet, email is the most pervasive. Its ubiquitousness surpasses phone, fax, postal, and express delivery se...
View articleEmail marketers know that targeting is key. TechTarget put its energy into creating highly targeted email campaigns resulting in excellent click-throu...
View articleWhat would you do if you had a database of thousands of email addresses, but no explicit permission to contact the people behind the addresses? If you...
View articleThere are similarities and differences between direct mail and email marketing. Maybe not so much in methodology, but certainly when it comes to test ...
View articleA viral marketing campaign can be used to acquire new customers, but often the underlying goal is simply to learn more about how viral marketing works...
View articleHere's a Flash campaign for Opus2 Direct by Interactivebyte. It's not just cool, what's notable is its information-gathering capability achieved by tr...
View articleAquent talent agency teamed with ad agency Passaic Parc to create a multimedia marketing campaign geared toward some of the most web-savvy people arou...
View articleThe newest buzzword to hit email marketing these days has to be "viral." Everyone wants his or her marketing message to be viral, have a viral aspect,...
View articleWhat does it take to get email newsletter click-through rates of close to 30 percent? From unique visitors, no less? And what does it take to get tota...
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