One slip, and your campaign’s sucked into bulk-mail-folder oblivion. Al offers step-by-step spam filter optimization. Read More...
View articleYour problem isn’t building an email database -- it’s handling an email database without having permission to send mail. Read More...
View articleWhy not digitize one of the most fundamental avenues of communication between you and your customer? Read More...
View articleWant to know what your email recipients want? Just ask! Read More...
View articleDespite new standards, appending email addresses is a questionable practice. Read More...
View articleBuzzwords come and go, but there’s a good reason one -- integration -- has stuck around. Read More...
View articleMarketers refuse to be labeled spammers. Refining best practices is on the agenda, as is battling bosses and clients. Read More...
View articleNow that you’ve established goals and implemented a plan to reach them, how do you determine whether you’ve succeeded? Read More...
View articleIs email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you ...
View articleShouting and blasting. Is that any way to nurture a relationship? Read More...
View articleHow do you encourage readers to interact with your email newsletter? Make it clear WHO they’re interacting with. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleFour common mistakes in email copy you can fix in a hurry. Read More...
View articleCreating truly effective and efficient email communications requires that you tap both your creative side and your scientific side. Read More...
View articleJeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Read More...
View articleYou test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? R...
View articleLooking for the best email list? You may already have it. Here’s how to use and grow your house list. Read More...
View articleWith the relative maturation of email marketing and the surprising growth in online shopping this holiday season, you might think we've reached the pi...
View articleNegative option opt-out negatively impacts the quality of an email list. This is one case where two negatives don’t make a positive. Read More...
View articleWhat do your customers want for the holidays? Don't know? Well... have you ever thought of asking? Even Santa needs a little help this time of year. R...
View articleA few weeks ago, we asked readers: Does timing play a role in your email campaigns? We know you’re thinking about the copy, the creative, the messagin...
View articleTough times provide the perfect opportunity for innovation, and companies that follow the right steps can take an expected stinker of a year and turn ...
View articleYou know that annoying habit telemarketers have of calling right when you’re in the middle of dinner? It’s no accident. Read More...
View articleMuch of your wonderful email message will go unread by a good portion of your target audience. And with that assumption comes a set of rules that you ...
View articleYou’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
View articleWhen engaging your customers, it’s not just a matter of getting results; it’s about getting the right results. Determining which responses are most im...
View articleThe Internet has been positioned as a platform that will truly enable a one-to-one relationship between vendor/supplier and customer. Imagine if a mar...
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