Setting up a framework for measurement will allow you to have a holistic view of the performance of your campaign while remaining focused on your obje...
View articleWhat do these "fix your email" messages say to consumers and do you need to say it at all? Read More...
View articleDon't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...
View articleHow email marketers can go beyond just testing subject lines and look at other elements that might improve response. Read More...
View articleUtilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Read More...
View articleCan small businesses still compete with the Goliaths of the world for consumers' loyalty? Read More...
View articleIf your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Read More...
View articleA look at the issues companies face as they grow and develop an effective integrated marketing program. Read More...
View articleWhy it's important for your email newsletter to include a table of contents. Read More...
View articleMake sure to be humble and embrace the people around you to make your program a success. Read More...
View articleAnd suggestions on how to manage these impacts to avoid a PR disaster. Read More...
View articleAn analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Read More...
View articleThree things to consider before tossing another coupon code or discount into your email. Read More...
View articleWhy you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an ema...
View articleA discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Read More...
View articlePlan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Read More...
View articleNeed to improve your email marketing program's performance? Part one in a two-part series. Read More...
View articleThree steps to building your email lists without jeopardizing your list quality or sender reputation. Read More...
View articleIf you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Read More...
View articleHere's why it's time to improve the consumer experience online. Read More...
View articleA conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...
View articleDon't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Read More...
View articleClickZ along with email marketing expert, Simms Jenkins, chief executive of BrightWave Marketing, have published a book entitled “The New Inbox: Why E...
View articleThe next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Read More...
View articleClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Read M...
View articleHow will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...
View articleA conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...
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