Making Transactional E-Mail Better Marketing Tools, Part 2
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Making Transactional E-Mail Better Marketing Tools, Part 2

20y Jeanne Jennings

Making Transactional E-Mail Better Marketing Tools...

Five tips for making your transactional messages better marketing tools. Last of a series. Read More...

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No-Doze B2B E-Mail Campaigns
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No-Doze B2B E-Mail Campaigns

20y Karen Gedney

No-Doze B2B E-Mail Campaigns

Keep recipients from snoozing over your e-mail campaign. Read More...

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E-Mail Blunder #4,492: "Look at Me"
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E-Mail Blunder #4,492: "Look at Me"

20y Jeanniey Mullen

E-Mail Blunder #4,492: "Look at Me"

Anyone in your organization who’s involved in your e-mail campaign holds a great deal of power over your brand. And it only takes one wrong word or se...

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Calculating the Cost of Increased E-Mail Frequency
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Calculating the Cost of Increased E-Mail Frequency

20y Kirill Popov and Loren McDonald

Calculating the Cost of Increased E-Mail Frequency

How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Read More...

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Calculating the Cost of Increased E-Mail Frequency
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Calculating the Cost of Increased E-Mail Frequency

20y Kirill Popov and Loren McDonald

Calculating the Cost of Increased E-Mail Frequency

How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Read More...

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Making Transactional E-Mail Better Marketing Tools, Part 1
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Making Transactional E-Mail Better Marketing Tools, Part 1

20y Jeanne Jennings

Making Transactional E-Mail Better Marketing Tools...

Make the most of transactional messages: tips for leveraging transactional e-mail. Part one of a series. Read More...

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A New Outlook on E-Mail Marketing
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A New Outlook on E-Mail Marketing

20y Karen Gedney

A New Outlook on E-Mail Marketing

Case study: A solution for DIY e-mail newsletters. Read More...

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The Deadly Duo: Spam and Viruses, April 2006
Data insights

The Deadly Duo: Spam and Viruses, April 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, April 2006

Anti-spam firm Blue Security was shuttered when a spammer issued DOS attacks, threatening the company and affecting operations of some of its users. R...

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Seven Steps to a Better Template
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Seven Steps to a Better Template

20y Kirill Popov and Loren McDonald

Seven Steps to a Better Template

An effective redesign can eliminate factors that hurt deliverability. Read More...

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Best and Worst Ways to Grow an E-Mail List
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Best and Worst Ways to Grow an E-Mail List

20y Jeanne Jennings

Best and Worst Ways to Grow an E-Mail List

How to grow your house e-mail list -- without spending a lot of time, money, or resources. Read More...

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Cracking the E-Mail Code
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Cracking the E-Mail Code

20y Karen Gedney

Cracking the E-Mail Code

An incentive that personally appeals to the reader may be the key to unlocking B2B e-mail success. Read More...

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How Powerful Is E-Mail?
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How Powerful Is E-Mail?

20y Jeanniey Mullen

How Powerful Is E-Mail?

A new organization attempts to demonstrate just how powerful e-mail can be. Read More...

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Spam Complaints: ISPs Aren't the Enemy
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Spam Complaints: ISPs Aren't the Enemy

20y Kirill Popov and Loren McDonald

Spam Complaints: ISPs Aren't the Enemy

How to deal with a high complaint rate in a permission e-mail environment. Read More...

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Retention E-Mail: Persistence or Arrogance?
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Retention E-Mail: Persistence or Arrogance?

20y Jeanne Jennings

Retention E-Mail: Persistence or Arrogance?

Sometimes, people on your list just aren't into you. When to let go. Read More...

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Next-Level B2B E-Mail Campaigns
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Next-Level B2B E-Mail Campaigns

20y Karen Gedney

Next-Level B2B E-Mail Campaigns

Go beyond entry-level e-mail marketing. Read More

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E-Mail: Art or Science? Redux
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E-Mail: Art or Science? Redux

20y Jeanniey Mullen

E-Mail: Art or Science? Redux

Is the search box within an e-mail science ...or art? Read More

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The Deadly Duo: Spam and Viruses, March 2006
Data insights

The Deadly Duo: Spam and Viruses, March 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, March 2006

Misdirected e-mail as a result of spammers falsifying return addresses costs businesses a reported $5 billion per year. Read More...

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The Tide Is Turning for Authentication
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The Tide Is Turning for Authentication

20y Kirill Popov and Loren McDonald

The Tide Is Turning for Authentication

If you haven’t authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Read More...

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Projections
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Projections

20y Jeanne Jennings

Projections

Projecting the results of an e-mail marketing campaign isn’t daunting -- really! A step-by-step guide to projections for e-mail marketers. Read More...

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Designing B2B E-Mail for Deliverability
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Designing B2B E-Mail for Deliverability

20y Karen Gedney

Designing B2B E-Mail for Deliverability

How to troubleshoot your e-mail before there's any trouble. Read More...

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Designing B2B E-Mail for Deliverability
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Designing B2B E-Mail for Deliverability

20y Karen Gedney

Designing B2B E-Mail for Deliverability

How to troubleshoot your e-mail before there’s any trouble. Read More...

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Is E-Mail an Art or a Science?
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Is E-Mail an Art or a Science?

20y Jeanniey Mullen

Is E-Mail an Art or a Science?

Which side of the debate do you fall on? Read More

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Deliverability:A Challenge for 8 of 10 Marketers
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Deliverability:A Challenge for 8 of 10 Marketers

20y Kirill Popov and Loren McDonald

Deliverability:A Challenge for 8 of 10 Marketers

What are marketers doing about deliverability? Our recent survey reveals their concerns. Read More...

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Email Transmit
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Email Transmit

20y Team ClickZ

Email Transmit

Email Transmit has experience working with companies just getting started in e-mail marketing, as well as experiencedmarketers switching to a more adv...

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Political Candidates, Known Spammers and CAN-SPAM, Part 2
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Political Candidates, Known Spammers and CAN-SPAM, Part 2

20y Jeanne Jennings

Political Candidates, Known Spammers and CAN-SPAM,...

Ignorance is no excuse. Steps you can take to protect yourself against dubious e-mail list vendors and service providers. Last of a two-part series. R...

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Notes From the E-Mail Field
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Notes From the E-Mail Field

20y Karen Gedney

Notes From the E-Mail Field

Observations on sending e-mail to BlackBerry users, horizontal bullet lists, e-mail urgency, and the importance of integrated campaigns. Read More...

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Reasonable Spread
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Reasonable Spread

20y Team ClickZ

Reasonable Spread

Reasonable Spread is a Web-based opt-in e-mail marketing and newsletter system. Read More...

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