Reacting to spam is not enough. Spammers have new tools that usurp ever greater bandwidth. ISPs need software that can innovate as fast as the spammer...
View articleBuild an email program targeting unknown customers yet appropriately integrating information from every division. Sound challenging enough? Read More...
View articleWe ran the numbers. We didn’t come up with a way to end spam, but the line of attack is clearer. Read More...
View articleA well-planned B2B campaign triples the average click-through rate. Read More...
View articleOnline advertising is a proven branding medium. How come click-through remains the sole metric for measuring email success? Read More...
View articleAn e-newsletter’s first birthday: growing pains, lessons learned, and the beginnings of some revenue flow. Read More...
View articleReady for some advanced number-crunching? Meet logistic regression. Mark walks you through it step by step. Read More...
View articleDon't be afraid to collect data from your customers. It could be the most important tool you have. Read More...
View articleWhat email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....
View articleWant to know what your email recipients want? Just ask! Read More...
View articleFrom making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Read More...
View articleNetInfinium offers a variety of products and services for email marketers. Read More...
View articleWe’d better stand up for ourselves while we’re still around to do it. Read More...
View articleThe new volume filters implemented by ISPs could spell trouble for affiliates who depend on email. Read More...
View articleList clogged with opt-ins who never click through or visit your Web site? Here’s how MasterCard addressed the problem. Read More...
View articleMethodMail follows a six-step approach to email campaign development: planning, creative and messaging, testing and transmission, data tracking and me...
View articleUnsolicited email from adult-oriented Web sites has increased 450 percent since June 2001, according to BrightMail. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part two of ’Measuring Success’: qualitative metrics. Read More...
View articleYour Web site’s not even trying to capture leads or build your opt-in email list? Encourage opt in through your site. Here’s how. Read More...
View articleConferences are time-tested ways to bring in dough, generate sales leads, and position your company. Email can help you get a jump start on your prepa...
View articleAre you overlooking the fact most recipients first see email messages in a preview window? How to leverage an overlooked but key element in your campa...
View articleBoogiePOP Enterprise is an enterprise-level software solution for fully automating the process of handling bounced e-mail messages. Read More...
View articleYou know an email campaign costs less than direct mail. But what about the ROI factor? Read More...
View articleGlobal Internet group says focusing on people by closing down open relays and educating users, not focusing on technologies such as spam-filtering, is...
View articleIs your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...
View articleAre your email promotions based on your gut or your customers? A step-by-step guide to crafting a test versus control promotion. Read More...
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