One of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter. Here’s how to get t...
View articleThe Magnificent U.K. Seven are getting ready to ride off into the sunset, their mission over. They've shared their hard-won experience and dispensed t...
View articleThe tried-and-true. It's hard not to stick with it. Problem is, that can leave you stuck in one place. Take some lessons from email marketers who step...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleRemember Maslow's Hierarchy of Needs from psychology class? Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your em...
View articleAn email campaign that generated a 20 percent click-through rate and saw fewer than 0.5 of recipients unsubscribe. Fantasy? No. Awesome? Totally. Read...
View articleNo matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...
View articleDespite a slow start, is China poised to win the online race? As any punter will tell you, appearances can be deceiving -- it's the numbers that matte...
View articleWhat’s the secret to creating strong copy? Copy that grabs the reader’s attention and doesn’t let go till a sale is made? Alas, a magic formula doesn’...
View article"Information wants to be free." Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Sometimes t...
View articleEnglish speakers have enjoyed the fact that English is the dominant language on the Web, but it’s time that we all take a look at our customers and ad...
View articleYou've got scads of names in your database. Multiple newsletters that promote your brand and products. Proven success in sending out offers to your ma...
View articleBanners have their place in the marketer's toolbox, as does email. Using either alone, you can get the job done. But why settle for solid when you can...
View articleNever drive angry -- you already know that. Well, getting angry on the information superhighway is a risky business, too. If you lose your temper and ...
View articleLook before you leap -- especially if what you're leaping is a big, big pond and you're not quite sure what's on the other side. The founder of one of...
View articleBuilding a relationship with a customer can take a good deal of time. And money. And maybe the short-term payback isn't there. But think beyond the in...
View articleDivert it, filter it, quarantine it, duck it. Still spam gets through. How to can it? Maybe it's time to charge for it. Read More...
View articleFor every action, there is an equal and opposite reaction. It's a basic principle of physics. Here's another fundamental truth: For every email prospe...
View articlePermission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...
View articleWhere's the future of e-wireless? Though some would put their money on Asia, Europe could well become the leader of this revolution. Here's why. Read ...
View articleSometimes it's called retention marketing. Other times loyalty or database marketing. But no matter what you call it, email's perfect for it. So get o...
View articleSo you've gotten site visitors to register. But what use is a good opt-in list if these visitors don't return regularly? To address just this issue, P...
View articleWhen increasing the house list is the goal, many marketers turn to email list brokers. It's a good enough way to get from here to there, sure, but it ...
View articleIf you're a U.S.-based email marketer who's ventured into U.K. territory, you know a lot more than a common language separates these countries. How to...
View articleSo HTML's losing steam? Don't believe it. Despite what HTML naysayers say, Kim's finding that HTML messages consistently return stronger results than ...
View articleSo you lost your dot-com job. What to do now? Well, once you get tired of wringing your hands and the baristas won't float you any more half-caf caram...
View articleAs email offerings get richer and richer, marketers need to do a lot more homework. Tom gives tips on what to ask when planning aneffective rich media...
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