Thinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleShe threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleWe know how valuable personalization is. Or do we? It is, after all, only one part of the whole picture. Take a little test to see if you can predict ...
View articleMuch has been made of the kinship between email marketing and direct mail. But look at the bigger picture and something else emerges: Email marketing ...
View articleWhere is email marketing at in the U.K.? Laurel decided to find out... with the help of some big guns, seven in all. Each is experienced and knowledge...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleWho are 'they'? 'They' are those able to divine your email address no matter how carefully you guard it. 'They' are ubiquitous, indefatigable, relentl...
View articleThe beauty of e-marketing is that it can stretch a small budget into impressive results. And then there's the trackability. Here's a case in point. Re...
View articleAdding a viral component to an email marketing campaign can really boost response rates. But it can also create some major problems. Brady's here with...
View articleBit by a bug lately? You don’t have to like virus propagators, but if you’re a B2B email marketer, you might want to learn from them. To wit: Why do w...
View articleThinking of launching an email marketing campaign in France? It’s a promising market. But if you rush in without careful planning, your boss might thi...
View articleClick here to get this. Submit there to get that. Gimme something NOW. Many Web users expect instant gratification and have short attention spans. So ...
View articleAs a father-to-be, Alex looked at a BabyCenter email marketing campaign as a beautiful thing. Now a time-starved parent, he is seeing something else a...
View articleOnline sweepstakes and lotteries: They're fun for users, but do sites really benefit from offering them? Here's the story of one site that certainly d...
View articleWant to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...
View articleLooking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...
View articleEmail is the most valuable communications tool available to online marketers. It’s immediate and one to one, and has a light touch. Therein lies the r...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleSeems the Email Curmudgeon has a soft spot, after all... for an email campaign that delivers real value. Whose? BabyCenter's. How? It's a matter of ti...
View articleSure, variety’s the spice of life, but email marketers face so much of it that it’s overwhelming. Here’s a campaign that delivered an offer in the mos...
View articleFound some qualified prospects? Great. But now the real work begins. Debbie outlines how email, used right, can lighten the load. Read More...
View articleE-mail marketing efforts are being seriously undermined by frequent consumer e-mail address changes, according to a survey by NFO WorldGroup, which fo...
View articleThey look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...
View articleCranky people. Whiners. You see them every day. You think it's the weather? Well, the Email Curmudgeon's here to tell you you've got another think com...
View articleWhich is better for an email newsletter, HTML or text? Everyone seems to know the answer to this question -- but no one agrees on what that answer is....
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
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