The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Read More...
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View articleClickZ speaks to Simms Jenkins, chief executive of BrightWave Marketing, to find out all about his new soon-to-be released book, The New Inbox. Read M...
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View articleA conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...
View articleWe need to first have a solid understanding of who our audience is and then decide how to treat them. Read More...
View articleIf we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?...
View articleChanging user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguish...
View articleIt's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Read More...
View articleStay ahead of the pack and keep your email and digital marketing highly relevant to your subscribers with these strategies. Read More...
View articleTaking time to revisit the beauty of data fundamentals can help you find efficiencies for more involved initiatives while increasing subscriber engage...
View articleTo maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Read More...
View articleWhat are you doing with those brand new subscribers who cause that positive bump in your weekly report? Are you making them feel welcome and providing...
View articleIt is capable of increasing sales conversions consistently by 10 to 30 percent. Read More...
View articleTake a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost...
View articleAn email-centric big data strategy will help your brand communicate more effectively over the long haul. Read More...
View articleThree real-life scenarios of how suppressing a customer who hasn't opened or clicked a message in three months from further mailings could backfire. R...
View articleIt's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within you...
View articleThe rules of mobile email are ever-changing, so don't forget to add these to your list. Read More...
View articleTaking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continu...
View articleA look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Read More...
View articleHow are marketers preparing for this multi-device consumer? Read More...
View articleBy looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...
View articleEmail trends marketers should embrace for the year. Read More...
View articleWill the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...
View articleDespite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...
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