Gmail will soon be a force to be reckoned with, but it isn’t yet. That creates a perfect opportunity for marketers to test the waters. Read More...
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View articleOptimize your current and future marketing efforts for an evolving marketing place. Read More...
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View articleMost direct response businesses count on additional purchases to turn a profit. So why do they annoy customers with poor customer service e-mail? Read...
View articleDelivering e-mail to AOL subscribers has always been tricky. First of a series of case studies examining how real-life mailers get around the hurdles....
View articleCampaign Monitor is an e-mail marketing tool built specifically for Web design agencies. Read More...
View articleDo you use e-mail effectively in your lead-generation or sales program? Ask these 10 questions for the answer. Read More...
View articleGet on your audiences’ radar with a thought-leadership campaign. Read More...
View articleAdd a little promotion to informational e-mail messages -- tactfully. Read More...
View articleHow one nonprofit halved its communications budget when it switched from snail mail to e-mail. Read More...
View articleWhen e-mail images are blocked, what are the implications? And, what should you do about it? Read More...
View articleIf HTML e-mail is a necessity, follow these steps to get your message opened. Read More...
View articleUPDATE : New test results from Pivotal Veracity find many ISPs are using URL blacklists to delete e-mails without notifying the sender. Read More...
View articleIn e-mail (and all marketing initiatives, for that matter) metrics are everything. Read More...
View articleCreate your own PR campaign to educate recipients about your ever-evolving capabilities. Read More...
View articleMake sure all the e-mail processes and procedures you believe are happening in your company are, in fact, happening. Read More...
View articleA duck, a newsletter, some surprising results. Read More
View articleA new book by the original Apple evangelist offers essential guidelines for e-mail, among other gems. Read More...
View articleSpam is inching toward an expected end-of-year peak, and the virus troubles seem minor compared to last summer's outbreaks. Read More...
View articleFrame a long-term e-mail plan to take your initiatives to the next level. Read More...
View articleA benchmarking study of vertical e-mail marketing campaigns revealed a constantly evolving, and often cyclical, picture. Read More...
View articleCheck out this really elegant event invitation. Read More...
View articleAfter six years of campaigns, an Aussie retailer finds its e-mail campaigns hinge on one essential element. Read More...
View articleAOL has specific e-mail issues marketers must be aware of. Recommendations to help optimize AOL e-mail delivery and performance. Last in a series. Rea...
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