Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleLifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...
View articleHere are eight pointers to make sure you never have to say goodbye to a good customer. Read More...
View articleAfter renovating restaurants and holding subsequent reopening celebrations, Friendly's realized how much its emails resonate with the "BFFs" who recei...
View articleThe Gmail Promotions tab is a sore spot with many email marketers since it isolates branded content from a user's primary inbox. Is there any way out ...
View articleAlthough email marketers have tons of data points at their disposal, sometimes the simplest metrics are still the best. Read More...
View articleNearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the b...
View articleThe email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Read More...
View articleJust as they do in the worlds of dating and job interviews, first impressions matter in the email marketing arena as well. Read More...
View articleThe world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...
View articleClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on all things email marketing and...
View articleFrank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...
View articlePlus, seven killer stats that will never let you take email for granted again. Read More...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleBy combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleHere are four tips for charming your active email subscribers, an often overlooked but extremely important group. Read More...
View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
View articleIn part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...
View articleAlthough the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...
View articleTwo savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...
View articleHow can email marketers actually plan against the successful implementation of channel strategies? Read More...
View articleIf money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...
View articleRegardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...
View articleYour email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone h...
View articleHow valuable are welcome messages to an email marketing program? Can they really predict the success of an entire campaign? Read More...
View articleEmail newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Read More...
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