A wide majority of businesspeople rely on email more than the telephone when it comes to business communications, according to a new study from Meta G...
View articleNetwork Associates asserts that McAfee SpamKiller for Exchange SmallBusiness will stop junk e-mail in its tracks - before it reaches end users. Read M...
View articleKnowledge is essential to success. Where to find it -- free. Read More...
View articleYou’re a savvy marketer. You understand e-mail and e-newsletters. Suddenly, you head the e-mail department. That’s Kendra’s situation. Read More...
View articleA marketer decided to enliven its e-mail messages with images. It ran a test (of course) with surprising results. Read More...
View articleNewsletter in a rut? A challenge to shake things up: change, test, and change some more. Read More...
View articlePeople are taught to report e-mail as spam and never unsubscribe. Why it’s a problem -- and ideas for solutions. Read More...
View articleSpam attacks are up by nearly 4 percent in the last month, but the proportion of unsolicited adult-oriented e-mails remains unchanged. Read More...
View articleAccountability and identity can end the spam scourge. Read More
View articleSeven ways to conquer inbox clutter and differentiate yourself now. Read More...
View articleThe better the brief, the better the campaign. Seven e-mail-specific creative brief questions. Read More...
View articleSpam attacks are up by nearly 4 percent in the last month, but the proportion of unsolicited adult-oriented e-mails remains unchanged. Read More...
View articlePeter Kay, founder of The Titan Key, an anti-spam startup, says his solution is the only one that provides mailbox ownersless spam the longer they use...
View articleA properly conceived and implemented newsletter dramatically improves your business. Here’s why. Read More...
View articleFirst, the bad news. Despite all efforts, spam is growing faster than ever. Yet, there may be an unexpected silver lining. Read More...
View articleGive your e-newsletter a face, a name, and a personality. Read More...
View articleNewsletter spring cleaning: eight tips for fresher content. Read More...
View articleA whitelist is a badge of honor to e-mailers, a testament to their legitimacy. But the badge may be plastic, not gold. Read More...
View articleThe onslaught of spam is spawning a growing spate of solutions, but which approach to fighting spam is best for your organization? Join Jacqueline Emi...
View articleA couple of years from now, will you still be relying on the same anti-spam strategy you’re using today? Jacqueline Emigh takes a look at the anti-spa...
View articleCompanies that fail to get serious about their management of customer service e-mail will ultimately pay the price with higher customer service costs ...
View articleISP-Planet’s anti-spam directory offers you a quick overview of the promising but challenging variety of spam solutions on the market. Read More...
View articleOptimization’s a fine line. Two studies: a company too zealous on procedure and an e-newsletter that’s successful in spite of itself. Read More...
View articleWhy make it either/or? Case study of a company that successfully combined sales e-mails with e-newsletters. Read More...
View articleWhat happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...
View articleReaders sometimes ask if e-mail marketing is really the way to go. If you’re still not convinced, today’s case study is for you. Read More...
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