Surveys can increase e-mail marketing success by 10 percent or more. Read More...
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View articleLast week, Bruce McCracken reviewed some fundamental strategic principles that can increase sales and enhance rapport with your customers through pers...
View articleMerak Mail Server may be your answer. The five-star mail server packs a powerful punch for an enterprise on a sub-$1,000 budget. But if slick and glos...
View articleA new legislative session brings another chance for anti-spam measures to finally become law. Will it happen this time? Read More...
View articleGrow your list of opt-in, qualified e-mail registrations and subscribers. Part 1: conversion rate. Read More...
View articleOrganizations that see e-mail as yet another broadcast and blast medium miss its unique ability to help establish a one-to-one relationship with custo...
View articleWhat do your customers and prospects want? Online surveys are a cheap, fast, and effective way to learn. Part 1 of a series about online surveys for m...
View articleThe huge spam problem is making it difficult for some companies to manage their inboxes. Read More...
View articleThe huge spam problem is making it difficult for some companies to manage their inboxes. Read More...
View articleHow do you find the answer that compels people to buy? Read More...
View articleExactTarget provides e-mail marketing software for enterprises, allowing users to create, deliver, and track personalized e-mail messages. Read More...
View articleHow a life insurance company grew its list from near-zero to almost 10,000 relevant e-mail addresses in three months. Read More...
View articleBatten down the hatches. Security incidents -- everything from viruses and worms to hacks and insider sabotage -- are expected to skyrocket in 2003, a...
View articleBeyond the everyday blog there's a powerful new tool for businesses and marketers. Time to get acquainted! Read More...
View articleAs spam gets ever more sophisticated, pure automation fails to prevent it. Vircom’s ModusMail 2.0 combines automated in-depth mail analysis with const...
View articleYou hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Read More...
View articleE-mail is just about direct response, right? Wrong! Read More...
View articleNow in its fourth iteration, CommuniGate Pro has been on the market for five years and continues to prove itself a worthy enterprise-level mail server...
View articleNo, we’re not talking about clearing out the 6,000 e-mails clogging your inbox in an effort to unclutter and simplify your life. Read More...
View articlePermission-based e-mail marketing can be a valuable marketing tool if done correctly. But in the war of the email inboxes, there are many issues and c...
View articleTap into loyalties of individuals and communities and shed the image of a huge impersonal brand. Read More...
View articleYou can’t answer if you don’t know the question, but many marketers seem clueless. Read More...
View articleThere’s no denying spam is a pervasive and tricky problem that continues to proliferate. From an enterprise perspective, the strongest cure for spam i...
View articleHeidi examines how one company used increased site traffic to keep current customers and gain new ones. Read More...
View articleDon’t get left behind as the art and science of e-newsletters moves forward. Read More...
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