Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...
View articleAI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleConsumers are looking for quick, accurate, relevant information. Using AI can bring personalization to marketing at a scale that humans alone can't re...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
View articleAI attracted $12 billion of VC investment last year and is expected to reach $190.61 billion by 2025. Here are 7 simple ways AI can help businesses co...
View articleBig data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...
View articleAdobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...
View articleIn the race to improve customer experience and make consumers’ lives easier, tech giants are working to eliminate “unnecessary” human interactions. Bu...
View articleAs fake news continues to dominate headlines, marketers face the daunting challenge of finding ways to protect their brand against the ever-changing t...
View articleAI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...
View articleEmail marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...
View articleThis guest post comes from Kevin Lindsay, Director, Product Marketing and Strategy of Digital Experience, Adobe. In an experience-driven era, digi...
View articleRecent breakthroughs in machine learning and artificial intelligence mean more personalized emails and better testing—and early adopters are increasin...
View articleBots, chatbots, robots, and AI are some of the most buzzed words in the industry right now, but even insiders are sometimes unclear on their differenc...
View articleTraditionally, building effective ad creative has involved a lot of human guesswork, but AI technology is on the cutting edge of offering audiences ad...
View articleArtificial intelligence is arguably the most exciting concept in the MarTech industry. However, brands must be hypersensitive to concerns around both ...
View articleArtificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...
View articleSharing recipes for consumers has always been a part of Campbell's marketing strategy. They have branched out into using artificial intelligence for t...
View articleArtificial Intelligence technology helps to improve enterprise workflows and IT practices. Today, chatbot and linguistic engineers have created algori...
View articleHere we are looking at 5 different ways Artificial Intelligence is transforming the industry. Ranging from AI’s influence on customer support to the I...
View articleAs ecommerce brands struggle to provide increasingly personalized experiences for customers across devices, artificial intelligence is revolutionizing...
View articleArtificial Intelligence has revolutionized the ways we use data to target audiences and generate ideas for content. The future of AI means using techn...
View article“What’s all this about AI taking the world by storm? Is it hype or is it true innovation?” These are probably some of the questions you’ve been asking...
View articleWhen you're a restaurant that sees 500,000 people a day, how do you make sure they all feel engaged? For TGI Fridays, artificial intelligence is the k...
View articleAI is permeating every part of the marketing mix, and email outreach is no exception. AI will allow marketers to automate ideal outreach times, and sh...
View article