It's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Read More...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleThe importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Read More...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
View articleFacebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleWe can serve more relevant ads if we take the time to understand what, when, and where consumers are. Read More...
View articleConsider these drawbacks in mobile apps and why HTML5 will prevail. Read More...
View articleAlthough mobile native advertising opportunities are generating excitement this year, there is also a need for standard ad units that create scale and...
View articleLet's take a look at some recent stats first. Read More...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
View articleUnderstanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Read More...
View articleWhile both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...
View articleGoogle+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Read More...
View articleFor many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleThe publishers, advertisers, and true innovators who unite together will have a golden opportunity to deliver real, tangible value where everyone will...
View articleTelevision plugin to compete with Apple, Sony and Microsoft Read More...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View article