AR and 3D helps solve online-only grill retailer’s main challenge
AR & VR

AR and 3D helps solve online-only grill retailer’s main challenge

6y Barry Levine

AR and 3D helps solve online-only grill retailer’s...

BBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...

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WeatherBug increases monthly revenue with InMobi mediation
Case Study

WeatherBug increases monthly revenue with InMobi mediation

6y Jacqueline Dooley

WeatherBug increases monthly revenue with InMobi m...

Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...

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Brands are competing on emotional connection, and using AI to get there
AI & Automation

Brands are competing on emotional connection, and using AI to get there

6y Danny Tomsett

Brands are competing on emotional connection, and ...

Emotional connection is more than twice as valuable to brands than customer satisfaction. But how can they connect with people on a deeper, human leve...

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Immersive AR is coming to a movie theater near you
AR & VR

Immersive AR is coming to a movie theater near you

6y Jacqueline Dooley

Immersive AR is coming to a movie theater near you

Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...

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AI in marketing: How to find the right use cases, people and technology
AI & Automation

AI in marketing: How to find the right use cases, people and technology

6y Bill Hobbib

AI in marketing: How to find the right use cases, ...

DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing an...

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IBM’s Watson now powers ad optimization with new Advertising Accelerator
AI & Automation

IBM’s Watson now powers ad optimization with new Advertising Accelerator

6y Barry Levine

IBM’s Watson now powers ad optimization with new A...

IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the r...

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New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
Blockchain

New blockchain guide by IAB Tech Lab anticipates shared ledger specs in 202...

6y Barry Levine

New blockchain guide by IAB Tech Lab anticipates s...

The Blockchain Working Group of the IAB Tech Lab releases new document, which better evaluates blockchain solutions within the digital advertising eco...

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Don’t jump on the AR bandwagon without definitive purpose
AR & VR

Don’t jump on the AR bandwagon without definitive purpose

6y Marcel Hollerbach

Don’t jump on the AR bandwagon without definitive ...

Productsup's Marcel Hollerbach shows how retailers and brands can strategically utilize AR, rather than succumbing to the technology in the name of a ...

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2020: A new chapter for AI technologies in customer experience?
AI & Automation

2020: A new chapter for AI technologies in customer experience?

6y Joe Petro

2020: A new chapter for AI technologies in custome...

Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...

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How to leverage push notifications to drive post-holiday sales
Digital Transformation

How to leverage push notifications to drive post-holiday sales

6y Shrikant R Kale

How to leverage push notifications to drive post-h...

How to take advantage of the most profitable time of the year? iZooto's Shrikant R Kale shows how to leverage push notifications to drive post-holiday...

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AR puts the person in personalized advertising
AR & VR

AR puts the person in personalized advertising

6y Piero Pavone

AR puts the person in personalized advertising

Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty and retail begin i...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores
AI & Automation

Cooler Screens is bringing the digital shopping experience to brick-and-mor...

6y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...

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Identify bottlenecks in your supply chain with machine learning
AI & Automation

Identify bottlenecks in your supply chain with machine learning

6y Amit Dua

Identify bottlenecks in your supply chain with mac...

By integrating machine learning along with the emerging technologies in supply chain management, companies can achieve a better understanding of the l...

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Three sure-fire ways to use machine learning for improved personalization
AI & Automation

Three sure-fire ways to use machine learning for improved personalization

6y John Ejiofor

Three sure-fire ways to use machine learning for i...

As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

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Retail apps must engage further to keep pace during the holiday shopping season
Data insights

Retail apps must engage further to keep pace during the holiday shopping se...

6y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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The technologies set to transform video content
AI & Automation

The technologies set to transform video content

6y Tim Jobling

The technologies set to transform video content

Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in pla...

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Voice interaction use depends on how old you are, says new report
Disruptive MarTech

Voice interaction use depends on how old you are, says new report

6y Barry Levine

Voice interaction use depends on how old you are, ...

64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

6y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Three ways marketers are achieving more with RPA
AI & Automation

Three ways marketers are achieving more with RPA

6y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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AI and automation can make marketers champions again
AI & Automation

AI and automation can make marketers champions again

6y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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Five fascinating ways AI is changing advertising
AI & Automation

Five fascinating ways AI is changing advertising

6y Shereta Williams

Five fascinating ways AI is changing advertising

Videa's President Shereta Williams highlights AI's impact on the advertising industry and the people in it. Read More...

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Top seven chatbot platforms and tools available
Chatbots

Top seven chatbot platforms and tools available

6y Kamaljeet Kalsi

Top seven chatbot platforms and tools available

Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...

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US craft giant JOANN ushers in a new era with AI-powered copywriting
AI & Automation

US craft giant JOANN ushers in a new era with AI-powered copywriting

6y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Northgate improves customer engagement with new guidance technology
Chatbots

Northgate improves customer engagement with new guidance technology

6y Mahir Prasad

Northgate improves customer engagement with new gu...

Van rental company Northgate employs Moxie's customer engagement technology to drive growth. Read More...

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Chorus.ai unveils industry-first cold call dashboard powered by Conversation Intelligence
AI & Automation

Chorus.ai unveils industry-first cold call dashboard powered by Conversatio...

6y Mahir Prasad

Chorus.ai unveils industry-first cold call dashboa...

Chorus.ai’s Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top of the funnel pipeline and provi...

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Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

6y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

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Salesforce and Apple ignite productivity and learning on the best devices for business
Digital Marketing

Salesforce and Apple ignite productivity and learning on the best devices f...

6y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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