Why last click attribution could cost retailers their biggest sales season Zihan Lyu September 17, 2025 Hi there, It’s the final day at eTail Con...
View articleAt eTail Connect West, marketing leaders debated how to measure impact in an omnichannel world. From last-click bias to the upper-funne...
View articleWhat to watch today and where to focus your time. Zihan Lyu September 16, 2025 Hi there, Day 2 at eTail Connect West is here and… Read Mor...
View articleHere's what's shaping Day 1 Zihan Lyu September 15, 2025 Hi there, eTail Connect West kicks off today in San Diego with leaders from reta...
View articleHere’s your 24-hour guide to making it count in San Diego Zihan Lyu September 14, 2025 Hi there, eTail Connect West opens its doors tomorrow and&...
View articleFrom MaryRuth's to Fospha, here’s who’s taking the stage at eTail Connect West Zihan Lyu September 07, 2025 Hi there, The countdown is on. As...
View articleHave you sorted your ticket? Zihan Lyu August 29, 2025 Hi there, Next stop: San Diego At eTail Boston, AI moved from buzz to business, retail med...
View articleWhat’s coming to the stage this September in San Diego. Zihan Lyu August 22, 2025 Hi there, We’re back – and this time, it’s San Diego!&hel...
View articlePLUS: A challenge for you – treat 2025 as a year of intentional experimentation Zihan Lyu August 17, 2025 Hi there, In this edition, we’re s...
View articleand “complexity is the silent killer of growth” Zihan Lyu August 16, 2025 Hi there, At eTail Boston, leaders from Samsonite, Nuts.com, and New Bal...
View articleModern brand communities aren’t built on follower counts – they’re engineered for belonging. From guardrails and exclusivity to co‐creation and ...
View articleSocial media success in 2025 isn’t about being everywhere, it’s about showing up where it counts. In this ClickZ coverage from the Social Commerce �...
View articleAt eTail Boston, Fospha’s Dom Devlin unpacked how last-click bias hides the true impact of discovery channels and what leaders can do about it. Lee Ar...
View articleNuts.com CEO PJ Oleksak shares how a 100-year-old brand is rewriting its growth story through a disciplined playbook of simplification, brand strength...
View articleSamsonite’s David Oksman shares how a century-old brand stays relevant for Gen Z and Millennials blending heritage with innovation, AI-driven personal...
View articleRetail wins on three fundamentals Zihan Lyu August 13, 2025… Read More...
View articleNew Balance SVP Americas Melissa Worth shares how the brand is accelerating toward a $10B vision by blending heritage with innovation, expanding premi...
View articleDiscover five must-have strategies from Henkel, Mid-Day Squares, DMi Partners, and Fospha at eTail Boston. Lee Arthur August 13, 2025 In the world ...
View articleAt eTail Boston, leaders from Halo Collar, SMAC Entertainment, Beachwaver, Amourprints, IKEA, MNTN, and RTB House shared actionable strategies for dri...
View articleClickZ drinks tonight — join the conversation Zihan Lyu August 13, 2025… Read More...
View articleMaryRuth’s CRO Jay Hunter and Director Catalina L share their TikTok Shop playbook at Etail Boston showing how to turn discovery into instant conversi...
View articleRetail leaders at Etail Boston shared why customer journey mapping is never done and how real-time alignment drives loyalty. Lee Arthur August 12, 202...
View articleAt eTail Boston, Kizik CMO Elizabeth Drori shared how the brand wins on product, price, and convenience leveraging patented hands-free design, custome...
View articleInside the key takeaways at eTail Boston Day 1 Zihan Lyu August 12, 2025 Hi there, A big start to eTail Boston! From boardroom-level alignment be...
View articleJenna Flateman Posner explores what happens when AI moves beyond simply “creating content” and starts working as an active participant in retail opera...
View articleAt eTail Boston, senior marketing leaders unpacked the real-world challenges of cross-channel attribution, from marketplace blind spots to finance ali...
View articleAI is reshaping retail execution. Discover how leading brands use it to speed creative, clean data, and prepare for AI-native commerce. Lee Arthur Aug...
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