Choice Hotels International reportedly achieved a ROAS of 2,106% by utilising a new RTB platform from Rocket Fuel, as the hotel reservations market ap...
View articleToo lazy to type a full question into the Google search bar? Not to worry folks, because Biz Stone, one of the original creators of microblogging site...
View articleThe Cafedirect Producers’ Foundation (CPF), a UK charity which works with farmers in some of the world’s poorest countries, has launched an awesome ne...
View articleThe new Instagram Direct service allows users to privately send their chosen pics or videos to up to 15 friends in one go, but critics are calling it ...
View articleFinding it a hassle to update your brand's Twitter and Facebook accounts every day? Soon you might not have to, as reports reveal Google is in the mid...
View articleIn a bid to increase efficiency, the world's largest online retailer is in plans to deliver goods to customers via drones, an operation more commonly ...
View articleAs part of a five-year plan to secure its future, Argos is waving goodbye to its old-school ways and embracing all things digital by introducing iPads...
View articleAccording to a report by Affiliate Window, one in six clicks now come through a mobile handset. Moreover, retailers such as Now TV, The Brilliant Gift...
View articleIn an era defined by an overwhelming amount of available data, new research from Microsoft has revealed that 54% of UK consumers now assume brands wil...
View articleIn an ingenious move by Asda, consumers who order their groceries from the online store or app before noon will be able to collect their shopping at o...
View articleIn a bid to remind people how exciting and fun flying can be, global agency Ogilvy 12th Floor has created interactive digital billboards for British A...
View articleIn a bid to enhance its brand and encourage responsible drinking through a national campaign, Lambrini has introduced a free Bodyguard app for use on ...
View articleDot com, dot rising, and now dot London, it seems that all the greats are taking over the internet, as the proposal for British companies to opt in an...
View articleAccording to analysts, 2014 will reportedly see an increase in the number of companies and brands utilising social video advertising, a format which I...
View articleAccording to a new report from Econsultancy and RedEye, 73% of digital marketing professionals have seen a marked improvement in conversion rates, lea...
View articleIt won’t be long before doing your weekly shop will feel like you’ve stepped inside a sci-fi blockbuster. Why? Because Tesco has announced plans to de...
View articleAs consumers increasingly wield multiple devices, digital marketers are recognising the importance of reaching consumers through ‘cross-screen’, but f...
View articleStressed out shoppers can benefit from an improved search bar and a personalised homepage containing hand-picked deals based on previous purchases. Re...
View articleDespite rumours that Facebook would be unveiling its new 15-second video ads in the next few months, sources now say the new format won't be rolled ou...
View articleAccording to new reports, Apple is set to expand iTunes Radio to the UK market before its rival Pandora. Both companies allow customers to listen to a...
View articleGoogle has announced the creation of Think Insights, a 'one-stop shop for marketing insights and inspiration for advertisers and agencies', in a blog ...
View articleNew research has revealed that 'shoppable videos' might just be the next new thing in fashion, with a fifth of men in particular saying they would be ...
View articleIn a bid to prove that its in-app ads are generating purchases, social media giant Facebook is to partner with payment processors PayPal, Stripe and B...
View articleCelebrity Intelligence, a new website aimed at marketers looking to give their brand a celebrity edge, has been launched by Centaur Media this week. R...
View articleBump, a company that allows both iOS and Android users to share contact information and files by literally bumping their phones together, announced t...
View articleIn a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...
View articleThe IBM Digital Marketing Network is designed to enable marketers to create consistency in customer experience through an improved understanding of bu...
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